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HMA Spotlight on… Leslie Sarfati
Tell us a little about yourself and your current role I am a citizen of the world with a French passport. I have lived in 5 countries -...
Jan 7, 2021
How to generate Creative Content and 2021 trends
How to generate Creative Content and 2021 trends Struggling to create creative and shareable content? Looking at your content plan for...
Oct 21, 2020


Content outreach: put more in, get more out
Content outreach: put more in, get more out These days, it is important to do all you can to get your message across and ensure your...
Sep 28, 2020
Calling Hoteliers and Revenue Specialists
You will receive the results before official publication and benefit from a free consultancy with one of the ProfitRoom experts. The...
Sep 16, 2020


HMA welcomes new committee member Harry Fielder
https://hotelmarketingassociation.com/ Notes to Editors: The Hotel Marketing Association (HMA) is the leading professional body for...
Sep 2, 2020
Will the international event market ever recover?
Will the international event market ever recover? With the government lifting restrictions on the use of conference space from 1st...
Sep 1, 2020


Do hotels have funnel vision when it comes to social media?
Do hotels have funnel vision when it comes to social media? As marketers, we tend to be brought up on a number of tried and tested, not...
Aug 11, 2020


We ask the committee: What should hotel marketers learn from Covid-19?
We ask the committee: What should hotel marketers learn from Covid-19? When asked, the committee all agreed that, if the pandemic has not...
Aug 11, 2020


TV gold for hotels - 13th August
TV gold for hotels:Â The reality of TV fly-on-the-walls and are they for you? Travel programmes have never been as loved on TV as they are...
Aug 6, 2020


We ask the committee: Has working remotely from your team changed you as a leader?
We ask the committee: Has working remotely from your team changed you as a leader? As part of our 'We ask the committee' series, we asked...
Aug 2, 2020


We ask the committee: How will their approach to marketing change over the next 12 months?
We ask the committee: How will their approach to marketing change over the next 12 months? In this first of our 'We ask the committee'...
Aug 1, 2020


5 PPC tips for Marketers in the ‘New Normal’
2 – Max out your creative game Probably my favourite part when it comes to PPC and campaign optimisation, by combining this with the...
Jul 24, 2020
What's around the corner for hotels in 2020?
A bleak outlook As you will likely have read recently, hospitality trade body UKHospitality (UKH) recently surveyed a wide panel of its...
Jul 24, 2020


Paid Search: Insights and Advice for Marketers in the ‘New Normal’
Paid Search: Insights and Advice for Marketers in the ‘New Normal’ Join our webinar to learn from leading experts in paid search...
Jul 13, 2020
Final round of winners announced for the HMA Awards - Agency Young Marketer & Young Marketer of t...
President: Pamela Carvell, Lifestyle Consultant, Pampas. Chair: Petra Clayton, Founder & CEO, Custard Communications Vice chair: Stephen...
Jul 6, 2020
Are explainer videos ideal for post-lockdown communications? By Law Creative
Are explainer videos ideal for post-lockdown communications? By Law Creative The COVID-19 pandemic has been difficult for many sectors,...
Jun 30, 2020
Third round of winners announced for the HMA Awards - Best Partnership Marketing Campaign
Young Agency Marketer of the Year Agency Young Marketer of the Year The winner for Best Restaurant & Bar Marketing – Le Meridien...
Jun 30, 2020
When asked what you did during lockdown what will you say?
When asked what you did during lockdown what will you say? It is a question that was posed across social media early in the Covid-19...
Jun 24, 2020
Pricing & Marketing Ethics in Hospitality Post-Covid19
Capture the guest as soon as possible in the booking journey. Keep the customer informed. Technology is not the silver bullet. There is...
Jun 23, 2020
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