Innovative Use of AI in Marketing​
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AI has been a hot topic in both hospitality & marketing for several years. Rather than replacing jobs in Marketing, as was feared, it can facilitate data analysis, personalisation, customisation of content in real time and produce creative content, in ways never previously imagined. AI encompasses so many things such as Chatbots, AI Concierge services, content creation, reputation management, predictive customer insights, image optimisation and voice search.
​What Judges will be looking for
The winner in this category will need to have demonstrated how much more successful their marketing is, as a result of the innovative use of AI. This success may emanate from better insights, more relevant & exciting executions, better engagement, greater use of personalised content, more creative content or all of these.
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What is marketing best practice?
There are specific criteria for each award category, but in addition every entry will be judged on the following:
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Relevance to target market / audience and the specific market in which you operate.
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Creativity that makes you stand out from your competitors.
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A strategy that has been clearly thought through and developed.
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Objectives that are quantifiable, meaningful and measurable. Think SMART.
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A budget that is cleverly used and generates a good ROI.
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Use of the most relevant Marketing channels.
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Innovative ideas.
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Good ethical practice.
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Authenticity, not gimmicks!
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Remember deadline date is Friday 13th March 2026 - don't wait enter today!
