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Upcoming Events

View upcoming events from the HMA and our partners & sponsors


6th March 2024


Get more traffic from Google - 5 successful strategies to boost your hotel’s rankings

Live Webinar

Confused by Google? Why do your competitors come higher up in rankings and search results than you? This online marketing masterclass will give you practical insights and guidance to improving your website performance in Google Search results to increase website traffic and attract new bookers.


On this webinar you will learn from Clockwork Marketing’s Google Search experts about:

  • Finding the right keywords for your business

  • Creating great content for Google Search

  • Fundamental must-haves to be found in Google

  • Leveraging location-based search

  • Enhancing your Google Business Profile to drive results


Joined by Harry Fielder, Hotel Marketing Association Chariman.

19th March 2024


Reel Success: Harness the full potential of video marketing

Hart Shoreditch Hotel London

Be immersed in an insightful panel discussion focused on the strategic utilisation of video content to amplify bookings and elevate visibility.


Our panellists, comprised of seasoned experts in the field from the hospitality industry, Tik Tok and Google, will discuss the artistry behind compelling video creation and its profound impact on audience engagement.

Learn how to showcase your property's unique offerings, attract new audiences and engage more effectively with current guests. Gain invaluable insights, best practices, and innovative strategies to navigate the ever-evolving landscape of video marketing within the hospitality sector. This event promises to equip you with the tools and knowledge necessary to harness the full potential of video marketing in the fiercely competitive hospitality landscape.

21st March 2024


HMA x Amadeus Webinar

Live Webinar

Join Jerome Wise, Vice President – UK & Ireland and Enterprise Clients, Hospitality, Amadeus, to look ahead and explore the future of the hospitality industry. In this session, you will hear:

  • Current and forward-looking on-the-books data from Amadeus' Business Intelligence solutions

  • Booking trends and insights to help hoteliers capture demand

  • 2024 travel trends – what is shaping travel this year?

  • What will travel look like in 2033 and how can you prepare today, for the travellers of tomorrow?

2nd May 2024

The National Hotel Marketing Conference 2024

The Hilton, St George's Park, Burton Upon Trent

Your chance to mix with up to 200 marketing and sales managers, General Managers, hotel owners and leading marketing suppliers, to learn how your marketing can improve, update yourself on the very latest techniques in digital marketing, and see how your business can thrive in such a competitive marketplace! HMA and HOSPA members save £50pp on the conference fee.

18th June 2024

HMA Hotel Marketing Awards

Ham Yard Hotel

These awards recognise and celebrate the best Marketing practice in the UK hotel industry, as well as the best young Marketing talent.

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