EVENTS

Today’s hotel website is no longer just a digital brochure, it’s your most important salesperson. Yet many hoteliers are still overlooking how rapidly guest behaviours are changing, and how technologies like AI are shaping the booking journey in ways that go far beyond writing messages or saving time.

Join the Hotel Marketing Association and Profitroom for this thought-provoking session exploring the future of hotel websites, guest expectations, and the role of AI in driving direct bookings. We’ll uncover what makes a website perform, showcase award-nominated campaigns, and share practical examples of how hotels can stay ahead in a fast-changing landscape.

What You’ll Learn:
- How traveller expectations are evolving and where most hotels lose potential guests.
- Why AI is not just an admin tool, but a crucial driver of personalisation, upselling, and smarter booking flows.
- Real-world case studies from HMA Award-nominated websites and Profitroom partners.
- How smart design, storytelling, and embedded technology increase conversions and direct revenue.
- A glimpse into what the next 3–5 years hold for hotel websites and guest engagement.

Join HOSPA for an unforgettable celebration of achievement, growth and hospitality excellence.

We’re delighted to invite you to the HOSPA Professional Development Graduation Ceremony; an elegant afternoon tea at the iconic Savoy Hotel, honouring the exceptional commitment and accomplishments of our HOSPA learners.

This special event brings together graduates, mentors, industry leaders and supporters to celebrate the power of professional development and lifelong learning in hospitality.

Enjoy a refined afternoon tea in one of London’s most storied venues, as we applaud the individuals shaping the future of our industry.

Join us in our 20th year for the ultimate gathering of hospitality professionals at our annual conference - where industry leaders, innovators and changemakers come together for a day of networking, insightful discussions and forward-thinking workshops.

Immerse yourself in thought-provoking sessions led by top experts, tackling the most pressing issues in hospitality today. Gain invaluable knowledge, exchange ideas and stay ahead of industry trends.

Cap off the day in style at our prestigious gala dinner and awards ceremony - an evening of celebration, recognition and connection with the best in the business. Don’t miss this opportunity to elevate your career and expand your network in the hospitality world!