This article summarises some of the strategies suggested by the panel of experts at The HMA's event 'The direct channel masterclass'.

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Email is still one of the highest ROI channels out there. Join Jamie McBride, Head of Marketing at For-sight and Harry Fielder, HMA...

Come and see who wins, click to book your tickets.

Understanding tech stacks; modernise your guest experience without splashing out For years, hotel systems were dominated by a few big...

How to generate Creative Content and 2021 trends Struggling to create creative and shareable content? Looking at your content plan for...

Insights, Ideas and Innovation from the Hotel Sector and Beyond Join our webinar to explore some of the latest industry insights and...

2020 Vision – The Year Ahead As hotel marketers plan for the year ahead, we search for the latest trends, technology and campaign ideas...

National Hotel Marketing Conference TV broadcaster and Senior Travel Editor of The Independent Simon Calder headlines this year’s...

Local search: the lowdown In this ever-increasingly competitive and chaotic digital landscape, local search has never been more...

John Daniels, Digital Marketing Consultant and Founder of The Lean Marketer Martin Jordan, Director of Innovation at Equator Date:...

MARKETING DINE-AMICS Are hoteliers set up to achieve success with their F&B outlets when even the most recognisable restaurant names on...

Are you interested in learning more about the hospitality industry?  No matter if you are a hospitality veteran or a rookie looking to...

Hotel Marketing Awards 2019Monday 18th March 2019 (Limited Spaces) Join us at the prestigious St. Pancras Renaissance Hotel London for a...

Marketing 101 - PR StrategyMonday 11th February 2019 As we continue our series of Marketing 101 seminars, we focus on the important area...

Are you ready for The National Marketing Conference 2018? Here at the Hotel Marketing Association, we are proud to announce our...

How can hotels compete in the Experience Economy? It's no longer enough to offer a comfy bed and a great breakfast.In this era of iPhones...