Discover how The Milner York rebrand blended heritage, storytelling, and strategic design to transform a historic hotel into a modern brand.

By Pamela Carvell, HMA Life President INTRODUCTION The concepts of surge pricing and dynamic pricing entered public consciousness after...

This article summarises some of the strategies suggested by the panel of experts at The HMA's event 'The direct channel masterclass'.

You have until 31 January to submit your entry to the 27th HMA Hotel Marketing Awards! Check out our YouTube Channel for advice from past...

HMA Hotel Marketing Awards, 29 March 2022, St Pancras Renaissance Hotel London Now in their 27th year, the Hotel Marketing Awards...

Have a plan. Your festive campaign plan was well thought through so monitor, learn and adjust so you can put more focus on what is...

Capture prospects that didn’t convert and ask if they want to opt in to your regular communication or a special festive season list....

V ads for High Fat, Sugar, Salt (HFSS) food & drinks before 9pm. They have been banned during specific children’s TV programmes since...

HUGS UK a not for profit initiative founded in 2020 as a response to the number of redundancies in the hospitality sector during...

You need to be clear on what key aspects of marketing drive your business and what strategies you are looking to focus on in the future,...

Attend a course or networking event and share what you learnt. Write a blog or a LinkedIn article about something topical happening in...

Question how things have been done before. When setting goals and targets, give your team the autonomy to be creative as to how they can...

2020 has been a year and a half for those leading businesses in tourism and hospitality. Whether large or small, global chain or family...

What are your main responsibilities when it comes to marketing? I always find that individuals who work in other areas of hotels are...

Tell us a little about yourself and your current role I am a citizen of the world with a French passport. I have lived in 5 countries -...

Content outreach: put more in, get more out These days, it is important to do all you can to get your message across and ensure your...

You will receive the results before official publication and benefit from a free consultancy with one of the ProfitRoom experts. The...

Will the international event market ever recover? With the government lifting restrictions on the use of conference space from 1st...

Do hotels have funnel vision when it comes to social media? As marketers, we tend to be brought up on a number of tried and tested, not...