Best Website​
The website is still at the heart of most hotel’s Marketing and the channel through which most direct bookings are achieved. As such it should stand out from the competition, be memorable, make compelling offers, encourage and facilitate the booking process & provide a seamless customer journey. It should also creatively convey the brand's message, services, and unique selling points.
​What Judges will be looking for
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Entries will be evaluated based on design, user experience, functionality, innovation, and the website’s capacity to compellingly represent and endorse the brand. Additionally, emphasis will be placed on crafting an engaging customer journey through strategically placed and persuasive Calls-to-Action (CTAs) that drive user interaction and conversion. Furthermore, the evaluation will consider the website's effectiveness in capturing and leveraging pertinent data to enhance user engagement, facilitate personalisation and optimise the overall experience.
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What is marketing best practice?
There are specific criteria for each award category, but in addition every entry will be judged on the following:
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Relevance to target market / audience and the specific market in which you operate.
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Creativity that makes you stand out from your competitors.
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A strategy that has been clearly thought through and developed.
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Objectives that are quantifiable, meaningful and measurable. Think SMART.
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A budget that is cleverly used and generates a good ROI.
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Use of the most relevant Marketing channels.
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Innovative ideas.
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Good ethical practice.
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Authenticity, not gimmicks!
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Remember deadline date is Friday 13th March 2026 - don't wait enter today!
