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Best Website

Relevant Marketing Activities

Highlight the development of an aesthetically appealing and user-friendly website that effectively conveys the brand's message, services, and unique selling points.


What Judges will be looking for

Entries will be evaluated based on design, user experience, functionality, innovation, and the website’s capacity to compellingly represent and endorse the brand. Additionally, emphasis will be placed on crafting an engaging customer journey through strategically placed and persuasive Calls-to-Action (CTAs) that drive user interaction and conversion. Furthermore, the evaluation will consider the website's effectiveness in capturing and leveraging pertinent data to enhance user engagement and optimise the overall experience.

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What is marketing best practice?

There are specific criteria for each award category, but in addition every entry will be judged on the following:

  • Relevance to target market / audience and the specific market in which you operate.

  • Creativity that makes you stand out from your competitors.

  • A strategy that has been clearly thought through and developed.

  • Objectives that are quantifiable, meaningful and measurable. Think SMART.

  • A budget that is cleverly used and generates a good ROI.

  • Use of the most relevant Marketing channels.

  • Innovative ideas.

  • Good ethical practice.

  • Authenticity, not gimmicks!

Sponsored By:

Clockwork Marketing specialises in hospitality and hotel marketing. Our services are specific to the hospitality industry, our strategies have been maximising results since 1992.

As a specialist hospitality and hotel marketing agency, we want to take the stress and weight of marketing from your shoulders and enable confidence in the direction you’re headed.

Our mission is to give you presence, through original creativity, positioning your hotel as part of a travel fantasy. We’ve been hospitality marketing specialists for 30 years and understand your business in a way only insiders can. This special expertise will give your hotel branding and campaigns an edge.

We know what it is: that x-factor which captures the imagination of new guests. We’re independent too. Being an independent hotel marketing agency doesn’t stop us getting around. We work with a variety of unique and well-known hospitality businesses across the UK.

No double agendas and nothing to push. Everything we recommend is with your success and individuality in mind. We are hospitality creatives and growth specialists that inspire wanderlust. No matter the size of your business or the scope of your goals, we know how to help you boost your bookings.

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