HMA Creative Excellence Award
Creativity is at the heart of any memorable marketing campaigns. A good creative idea ends up having a life of its own and sets a brand or hotel apart from all its competitors. Sometimes it is a slogan, or a cartoon character, or use of a celebrity, or ownership of a certain colour (think Premier Inn) or typeface. On social media it can be a unique style of delivery. Great creativity resonates with audiences way beyond the original target audience and lives on long after the campaign has ended.
What Judges will be looking for
Entries will be evaluated on originality, engagement, and the effectiveness in conveying the brand or promotion message creatively. It’s impact and memorability will be considered as will the ways in which it supports the brand’s values long-term.
Judges will be looking for creativity, defined as ‘the use of imagination or original idea to create something’.
What is marketing best practice?
There are specific criteria for each award category, but in addition every entry will be judged on the following:
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Relevance to target market / audience and the specific market in which you operate.
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Creativity that makes you stand out from your competitors.
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A strategy that has been clearly thought through and developed.
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Objectives that are quantifiable, meaningful and measurable. Think SMART.
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A budget that is cleverly used and generates a good ROI.
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Use of the most relevant Marketing channels.
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Innovative ideas.
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Good ethical practice.
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Authenticity, not gimmicks!
Remember deadline date is Friday 13th March 2026 - don't wait enter today!
Award Sponsor:
Net Affinity
The online world is dynamic and complex. Let us be your guide. Net Affinity simplifies the lives of hoteliers by delivering commercial success through direct bookings for Independent, Resort and Group hotels. Our platform uses the latest booking engine technology on the market, driving a rapid increase in direct business and enabling hoteliers to focus on creating the best guest experience there is for guests that will keep coming back forever.