30th HMA Hotel Marketing Awards
2025 Winners & Shortlist

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Headline Sponsor Profitroom

 

Best Website

Sponsored by Clockwork

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Winner

The Retreat (Signet Hotels Ltd) - The Retreat Website

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Shortlist

Exclusive Collection

The QHotels Collection - Project Phoenix

The Retreat (Signet Hotels Ltd) - The Retreat Website

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Best Partnership Marketing

Sponsored by HBD Partners

 

Winner

The Grove -

Christmas in the Mansion, in partnership with Jo Malone London

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Shortlist​

Marriott International -

Create Your Own Traditions, in partnership with That Christmas

Royal Lancaster London -

A Blooming British Afternoon Tea, in partnership with the Natural History Museum

The Grove -

Christmas in the Mansion, in partnership with Jo Malone London

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Social Media Campaign of the Year

Sponsored by GuestRevu

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Winner

Mad Monkey Hostels - Mad Pass

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Shortlist

Mad Monkey Hostels - Mad Pass

Red Carnation Hotels - Luxury Through Our Lens

The Grove - Behind The Grove Doors

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HMA Creative Excellence Award

Sponsored by Net Affinity

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Winner

BWH Hotels GB - Year of the Free Breakfast

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Shortlist​

BWH Hotels GB - Year of the Free Breakfast

Hart Shoreditch - SPECTRUM

Marriott International - Create Your Own Traditions

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Best Hotel Marketing Team

Sponsored by Agilysys

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Winner

Hilton London Metropole

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Shortlist

Hilton London Metropole

Switch Management

The Belfry Hotel & Resort

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Rising Star in Hotel Marketing

Sponsored by For-Sight

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Winner

Molly Peel - Red Carnation Hotels

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Shortlist​

Molly Peel - Red Carnation Hotels

Emily Poole - The QHotels Collection

Alexandra Sanders - Hilton London Metropole

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