Social Media Campaign of the Year

Social Media channels are an essential component of any business’s marketing strategy. Hotels have unique opportunities to create engaging and innovative content showcasing their offerings and producing high levels of engagement and ultimately bookings. Creativity, strategic planning, an assessment of channels (including Blogs and Podcasts) and their various benefits & audiences, innovative messages, and the use of videos and live-streams can produce significant tangible results.

What Judges will be looking for

Criteria include innovation, engagement, reach, creativity, impact on brand visibility and audience engagement & interaction. The judges will focus as well on the data used to select and monitor channels. They will expect consistency in brand positioning.

What is marketing best practice?

There are specific criteria for each award category, but in addition every entry will be judged on the following:

Relevance to target market / audience and the specific market in which you operate.
Creativity that makes you stand out from your competitors.
A strategy that has been clearly thought through and developed.
Objectives that are quantifiable, meaningful and measurable. Think SMART.
A budget that is cleverly used and generates a good ROI.
Use of the most relevant Marketing channels.
Innovative ideas.
Good ethical practice.
Authenticity, not gimmicks!

Remember deadline date is Friday 13th March 2026 - don't wait enter today!

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