Social Media Campaign of the Year

Social Media channels are now mainstream news and retailing outlets, and as such an essential component of any business marketing strategy. Hotels, with their wide variety of products, services and staff, have unique opportunities to create engaging and innovative content showcasing their offerings and producing high levels of engagement and ultimately bookings. Creativity, planning, an assessment of channels and their various features, effective use of the media available, timing and coordination of placements, with a little dash of luck, can produce a measurable impact on brand visibility. Influencer Marketing may be a key component of the Social Media Marketing, as may blogs and podcasts.

What Judges will be looking for

Criteria include innovation, engagement, reach, follower growth, creativity and impact on brand visibility and audience interaction. The judges will focus as well on the data used to determine most relevant channel to the audience and consistency in messaging throughout the campaign. Special consideration will be given to unique or highly creative approaches that stand out from competitors.

What is marketing best practice?

There are specific criteria for each award category, but in addition every entry will be judged on the following:

Relevance to target market / audience and the specific market in which you operate.
Creativity that makes you stand out from your competitors.
A strategy that has been clearly thought through and developed.
Objectives that are quantifiable, meaningful and measurable. Think SMART.
A budget that is cleverly used and generates a good ROI.
Use of the most relevant Marketing channels.
Innovative ideas.
Good ethical practice.
Authenticity, not gimmicks!

Remember deadline date is 14th March 2025 - don't wait enter today!

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