Social Media Campaign of the Year
Relevant Marketing Activities
Emphasise social media campaigns with innovative content, high engagement, effective use of platform features, variety of placements (i.e. Videos, static etc.) and measurable impact on brand visibility and audience interaction.
What Judges will be looking for
Criteria include innovation, engagement, reach, creativity, and impact on brand visibility and audience interaction. The judges will focus as well on the data used to determine most relevant channel to the audience and consistency in messaging throughout the campaign.
What is marketing best practice?
There are specific criteria for each award category, but in addition every entry will be judged on the following:
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Relevance to target market / audience and the specific market in which you operate.
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Creativity that makes you stand out from your competitors.
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A strategy that has been clearly thought through and developed.
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Objectives that are quantifiable, meaningful and measurable. Think SMART.
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A budget that is cleverly used and generates a good ROI.
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Use of the most relevant Marketing channels.
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Innovative ideas.
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Good ethical practice.
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Authenticity, not gimmicks!
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