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Rising Star in Hotel Marketing

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Relevant Marketing Individual

This individual will have worked in hotel Marketing for a minimum of two years, and be committed to establishing a career for  themselves in this area, whether in an individual hotel, chain or agency and regardless of team size. They will be able to illustrate exceptional creativity, early success in implementing innovative marketing strategies, significant contributions to the hotel marketing landscape, an ongoing desire to learn and passion that inspires others.​​​​​

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​​​What Judges will be looking for

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This category aims to recognise individuals who show exceptional promise, creativity and made a notable impact in the field of hotel marketing, early in their careers. The judges will focus on evidence of ongoing learning and ability to inspire other team members.

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What is marketing best practice?

There are specific criteria for each award category, but in addition every entry will be judged on the following:

  • Relevance to target market / audience and the specific market in which you operate.

  • Creativity that makes you stand out from your competitors.

  • A strategy that has been clearly thought through and developed.

  • Objectives that are quantifiable, meaningful and measurable. Think SMART.

  • A budget that is cleverly used and generates a good ROI.

  • Use of the most relevant Marketing channels.

  • Innovative ideas.

  • Good ethical practice.

  • Authenticity, not gimmicks!​

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