Influencer Marketing has been part of the Marketer’s toolkit for a few years now. To a large extent it is the current version of journalists’ Fam Trips, but it will always attract some scepticism that these influencers are just chancers trying to get a free hotel stay! The other side of the argument is that ‘independent’ photos, videos and reviews of your hotel are considered more credible to today’s savvy traveller.

March 2025 | Kate Brammer | Member Hotel Marketing Association Introduction The rapid acceleration of Artificial Intelligence (AI) is...

Discover how creative ideas can boost brand recognition, engagement, and revenue in an increasingly data-driven world.

Fascinating case study from previous Hotel Marketing Award winners - understand why they won!

Discover how The Milner York rebrand blended heritage, storytelling, and strategic design to transform a historic hotel into a modern brand.

By Pamela Carvell, HMA Life President INTRODUCTION The concepts of surge pricing and dynamic pricing entered public consciousness after...

This article summarises some of the strategies suggested by the panel of experts at The HMA's event 'The direct channel masterclass'.

Digital omnipresence is having a presence on as many relevant channels as possible, and it’s crucial for the modern-day hotelier. Every...

As marketers, we tend to be brought up on a number of tried and tested, not to say classic, marketing techniques. One of the most...

Introduction The reaction to the U.K. Government’s intention to ban the online promotion of unhealthy foods and introduce a TV watershed...

GuestNet is an online membership where you can learn to market your hospitality business and use the best marketing tools to build your...

Details of the 29th HMA Hotel Marketing Awards Ceremony in 2024 coming soon

www.hotelmarketingconference.co.uk, and if you use the special code HMA2023 or HOSPA2023 when registering, you'll be able to book places...

“I have been very fortunate to have built relationships with and learned from some of the best marketing brains in the industry. I am...

Webinar: Can creative marketing provide hotels with a solution to the worst staffing crisis in living memory? Nearly every independent...

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Email is still one of the highest ROI channels out there. Join Jamie McBride, Head of Marketing at For-sight and Harry Fielder, HMA...

Come and see who wins, click to book your tickets.

You have until 31 January to submit your entry to the 27th HMA Hotel Marketing Awards! Check out our YouTube Channel for advice from past...

HMA Hotel Marketing Awards, 29 March 2022, St Pancras Renaissance Hotel London Now in their 27th year, the Hotel Marketing Awards...