Blog | Hotel Marketing Association

22 hours ago

Re-Branding Beyond the Logo: A Hotel Case Study

Discover how The Milner York rebrand blended heritage, storytelling, and strategic design to transform a historic hotel into a modern brand.

Nov 25

Marketing Advice

Surge Pricing & Brand Values: Short-Term Gain vs Long-Term Damage?

By Pamela Carvell, HMA Life President INTRODUCTION The concepts of surge pricing and dynamic pricing entered public consciousness after...

STRATEGIES FOR HOTELS TO DRIVE DIRECT BOOKINGS

Oct 15

Marketing Advice

STRATEGIES FOR HOTELS TO DRIVE DIRECT BOOKINGS

This article summarises some of the strategies suggested by the panel of experts at The HMA's event 'The direct channel masterclass'.

Sep 22, 2023

Marketing Advice

Think like a guest: improving brand awareness with Avvio

Digital omnipresence is having a presence on as many relevant channels as possible, and it’s crucial for the modern-day hotelier. Every...

Do hotels have funnel vision when it comes to social media?

Sep 1, 2023

Marketing Advice

Do hotels have funnel vision when it comes to social media?

As marketers, we tend to be brought up on a number of tried and tested, not to say classic, marketing techniques. One of the most...

What the Ban on Advertising Unhealthy Foods Means for Hotels

Aug 1, 2023

Marketing Advice

What the Ban on Advertising Unhealthy Foods Means for Hotels

Introduction The reaction to the U.K. Government’s intention to ban the online promotion of unhealthy foods and introduce a TV watershed...

Jun 5, 2023

Current Partners

GuestNet

GuestNet is an online membership where you can learn to market your hospitality business and use the best marketing tools to build your...

The 28th HMA Hotel Marketing Awards Ceremony

Apr 6, 2023

Events

The 28th HMA Hotel Marketing Awards Ceremony

Details of the 29th HMA Hotel Marketing Awards Ceremony in 2024 coming soon

The National Hotel Marketing Conference 2023

Mar 30, 2023

Events

The National Hotel Marketing Conference 2023

www.hotelmarketingconference.co.uk, and if you use the special code HMA2023 or HOSPA2023 when registering, you'll be able to book places...

Nov 9, 2022

News

Harry Fielder to Chair the HMA 2023/2024

“I have been very fortunate to have built relationships with and learned from some of the best marketing brains in the industry. I am...

Getting Creative with Recruitment Marketing

Jun 10, 2022

Events

Getting Creative with Recruitment Marketing

Webinar: Can creative marketing provide hotels with a solution to the worst staffing crisis in living memory? Nearly every independent...

The National Hotel Marketing Conference 2022

Mar 22, 2022

Events

The National Hotel Marketing Conference 2022

Download Program Register Attendance

Feb 4, 2022

Events

Strategies and Tactics for CRM Success

Email is still one of the highest ROI channels out there. Join Jamie McBride, Head of Marketing at For-sight and Harry Fielder, HMA...

Feb 1, 2022

Events

HMA Hotel Marketing Awards, Tuesday 29 March, London

Come and see who wins, click to book your tickets.

Jan 27, 2022

Events

Hotel Marketing Awards - Deadline 31 January

You have until 31 January to submit your entry to the 27th HMA Hotel Marketing Awards! Check out our YouTube Channel for advice from past...

Jan 26, 2022

Blog

Have You Entered Yet?

HMA Hotel Marketing Awards, 29 March 2022, St Pancras Renaissance Hotel London Now in their 27th year, the Hotel Marketing Awards...

Dec 1, 2021

Events

Hotel Marketing Trends: 2022 and beyond

Nov 26, 2021

Hotel Industry News

2022 Industry Survey

2022 Industry Survey As the leading body for hotel marketers in the UK, The Hotel Marketing Association would like to know more about how...

‘Most Inspirational Marketer of the Year’ at HOSPACE 2021

Nov 25, 2021

Hotel Industry News

‘Most Inspirational Marketer of the Year’ at HOSPACE 2021

Nov 9, 2021

Blog

How to fill remaining spaces for 2021

Have a plan. Your festive campaign plan was well thought through so monitor, learn and adjust so you can put more focus on what is...

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