Webinars
Selected for you by the HMA
Jerome Wise, Vice President – UK & Ireland and Enterprise Clients, Hospitality, Amadeus, looks ahead and explores the future of the hospitality industry.
Speakers included:
Jerome Wise, Vice President – UK & Ireland and Enterprise Clients, Hospitality, Amadeus
Harry Fielder, Chairman, HMA
A look ahead – exploring the future of the hospitality industry, together
Confused by Google? Why do your competitors come higher up in rankings and search results than you? This online marketing masterclass will give you practical insights and guidance to improving your website performance in Google Search results to increase website traffic and attract new bookers.
The panel included:
Pete Stevens, Head of Marketing and Operations, Clockwork Marketing
Mark Durber, Marketing Manager, Clockwork Marketing
Harry Fielder, Chairman, HMA
Get more traffic from Google - 5 successful strategies to boost your hotel’s rankings
Are you considering how you can boost your email marketing performance? This online marketing masterclass, walks you through key strategies and recommendations for crafting stand-out email campaigns that not only capture your audience’s attention but also drive traffic to your website to increase direct bookings.
The panel included:
Pete Stevens, Head of Marketing and Operations, Clockwork Marketing
Mark Durber, Marketing Manager, Clockwork Marketing
Levelling Up Your Hotel Email Marketing Game - 5 Top Tips For Hoteliers And Hotel Marketeers
Is your website performing well enough? Unsure on what you can do to increase direct bookings on your website? This online marketing masterclass unpacks the essentials needed to deliver an effective hotel website and improve user engagement, leading to higher conversions.
The panel included:
Pete Stevens, Head of Marketing and Operations, Clockwork Marketing
Mark Durber, Marketing Manager, Clockwork Marketing
Harry Fielder, Chairman, HMA
The Anatomy of the Perfect Hotel Website
Wanting to try something new in 2024? Looking to attract more direct bookers?
This online marketing masterclass gives you a top-level overview of the essential marketing you should be doing to attract direct bookers via websites, email marketing and search engine optimisation (a.k.a Google Search).
The panel included:
Pete Stevens, Head of Marketing and Operations, Clockwork Marketing
Mark Durber, Marketing Manager, Clockwork Marketing
Harry Fielder, Chairman, HMA
3 Must-Do Strategies For 2024: Get A Consistent Flow Of Bookings
We were recently joined Mark Durber and Pete Stevens from Clockwork Marketing to discuss the Hotel Marketing Insights for Q4 and beyond. As well as how to capitalise on emerging traveller behaviours and digital marketing trends.
Seasonal Trends to Stay Ahead
Hotel Marketing Trends: 2022 and beyond
We were recently joined by David Gardner and Sam Weston from 80 DAYS alongside Martin Evans from The Tourism Business to explore the trends that will shape our hotel marketing in 2022 and beyond.
Understanding tech stacks; modernise your guest experience without splashing out
For years, hotel systems were dominated by a few big players that were expensive, inflexible, and quickly outdated. The last five years have seen an explosion of new players in every part of the hotel technology stack. No longer is the hotelier betrothed to locked-down platforms with limited expansion capabilities. Hotel operators can now kit-build their entire system from a multitude of cloud-based providers. Building solutions on disparate systems can create a spaghetti bowl of complexity that could cost twice as much to bring it together.