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Webinars

Selected for you by the HMA

In today's digital landscape, many companies are grappling with the complexities of privacy regulations, the essential business need for customer data, and how to visualise it effectively. Picture this: without effective management of cookies, you could be losing a staggering 30-40% of valuable customer data! But fear not, because there are solutions. This webinar unravels the complexities surrounding privacy regulations, the deprecation of third-party cookies, and the impact these changes have on data management and GDPR compliance.

 

Speakers included:

Steve Whiteley, Digital Analytics Manager, CTI Digital

Harry Fielder, Chairman, HMA​

 

For more information click here or contact Steve Whiteley or Richard Metcalfe

Unlocking Customer Data: Cracking the Cookie Conundrum

Jerome Wise, Vice President – UK & Ireland and Enterprise Clients, Hospitality, Amadeus, looks ahead and explores the future of the hospitality industry.

Speakers included:

Jerome Wise, Vice President – UK & Ireland and Enterprise Clients, Hospitality, Amadeus

Harry Fielder, Chairman, HMA

A look ahead – exploring the future of the hospitality industry, together

Confused by Google? Why do your competitors come higher up in rankings and search results than you? This online marketing masterclass will give you practical insights and guidance to improving your website performance in Google Search results to increase website traffic and attract new bookers.

The panel included:

Pete Stevens, Head of Marketing and Operations, Clockwork Marketing

Mark Durber, Marketing Manager, Clockwork Marketing

Harry Fielder, Chairman, HMA

Get more traffic from Google - 5 successful strategies to boost your hotel’s rankings

Are you considering how you can boost your email marketing performance? This  online marketing masterclass, walks you through key strategies and recommendations for crafting stand-out email campaigns that not only capture your audience’s attention but also drive traffic to your website to increase direct bookings.

The panel included:

Pete Stevens, Head of Marketing and Operations, Clockwork Marketing

Mark Durber, Marketing Manager, Clockwork Marketing

Levelling Up Your Hotel Email Marketing Game - 5 Top Tips For Hoteliers And Hotel Marketeers

Is your website performing well enough? Unsure on what you can do to increase direct bookings on your website? This online marketing masterclass unpacks the essentials needed to deliver an effective hotel website and improve user engagement, leading to higher conversions.

The panel included:

Pete Stevens, Head of Marketing and Operations, Clockwork Marketing

Mark Durber, Marketing Manager, Clockwork Marketing

Harry Fielder, Chairman, HMA

The Anatomy of the Perfect Hotel Website

Wanting to try something new in 2024? Looking to attract more direct bookers? 

This online marketing masterclass gives you a top-level overview of the essential marketing you should be doing to attract direct bookers via websites, email marketing and search engine optimisation (a.k.a Google Search).

The panel included:

Pete Stevens, Head of Marketing and Operations, Clockwork Marketing

Mark Durber, Marketing Manager, Clockwork Marketing

Harry Fielder, Chairman, HMA

3 Must-Do Strategies For 2024: Get A Consistent Flow Of Bookings

We were recently joined Mark Durber and Pete Stevens from Clockwork Marketing to discuss the Hotel Marketing Insights for Q4 and beyond. As well as how to capitalise on emerging traveller behaviours and digital marketing trends.

Seasonal Trends to Stay Ahead

Webinar - seasonal trends

Hotel Marketing Trends: 2022 and beyond

We were recently joined by David Gardner and Sam Weston from 80 DAYS alongside Martin Evans from The Tourism Business to explore the trends that will shape our hotel marketing in 2022 and beyond.

WEBINAR: Hotel Marketin Trends 2022

Understanding tech stacks; modernise your guest experience without splashing out

For years, hotel systems were dominated by a few big players that were expensive, inflexible, and quickly outdated. The last five years have seen an explosion of new players in every part of the hotel technology stack. No longer is the hotelier betrothed to locked-down platforms with limited expansion capabilities. Hotel operators can now kit-build their entire system from a multitude of cloud-based providers. Building solutions on disparate systems can create a spaghetti bowl of complexity that could cost twice as much to bring it together.

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