Best Partnership Marketing

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Brand collaborations can produce amazing benefits to both parties, many continuing long after the partnership activity ends. Successful partnerships share similar brand values, use a creative approach unique to the collaboration and achieve an amplified level of reach to consumers. Often unique propositions are developed, which produce not just marketing impact, but significant revenue increases & a healthy ROI. The partner may actually be an Influencer, as many of these have become brands in their own right.

 

What Judges will be looking for

This category aims to recognise successful collaborative marketing efforts of brands with shared values, emphasizing creativity, measurable outcomes, and mutual tangible benefits for the partners involved. The uniqueness of the activity & selection of partner will be assessed.​

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What is marketing best practice?

There are specific criteria for each award category, but in addition every entry will be judged on the following:

• Relevance to target market / audience and the specific market in which you operate.

• Creativity that makes you stand out from your competitors.

• A strategy that has been clearly thought through and developed.

• Objectives that are quantifiable, meaningful and measurable. Think SMART.

• A budget that is cleverly used and generates a good ROI.

• Use of the most relevant Marketing channels.

• Innovative ideas.

• Good ethical practice.

• Authenticity, not gimmicks!

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Entry is now closed. The awards shortlist will be announced soon.​​