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Best Partnership Marketing

Relevant Marketing Activities

Showcase successful collaborations with other brands sharing similar brand values, organisations, or influencers leading to mutual benefits, innovative campaigns, and amplified reach.


What Judges will be looking for

This category aims to recognise successful collaborative marketing efforts, emphasizing creativity, measurable outcomes, and mutual benefit for all partners involved.

What is marketing best practice?

There are specific criteria for each award category, but in addition every entry will be judged on the following:

  • Relevance to target market / audience and the specific market in which you operate.

  • Creativity that makes you stand out from your competitors.

  • A strategy that has been clearly thought through and developed.

  • Objectives that are quantifiable, meaningful and measurable. Think SMART.

  • A budget that is cleverly used and generates a good ROI.

  • Use of the most relevant Marketing channels.

  • Innovative ideas.

  • Good ethical practice.

  • Authenticity, not gimmicks!

Sponsored by:


We are The Audience.


The Audience provides a dedicated offer for clients targeting leisure travellers, taking a different approach to other communications agencies by putting audiences at the forefront of strategic planning and activations to deliver campaigns that grow awareness and create loyal brand advocates. The agency’s core services will include PR, social media, digital content design and creation, brand partnerships and influencer relations.

Our experienced team has worked with some of the world’s best-known hotel and travel brands including British Airways, Hilton, IHG, The Belfry Hotel & Resort, Sofitel, De Vere, The Exclusive Collection, The Grove, Jumeriah Vittaveli and San Francisco Travel Association.

The agency has just launched The Voice, its platform for sharing regular reports and insights which shine a light on the latest consumer travel trends and shifting audience behaviours. You can download the first issue, The way we travel now, authored by leading travel journalist Angeline Villa-Clarke, here.

Find out more about The Audience and how we could help you meaningfully connect with your customers here: or get in touch with us via email:

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