Best Partnership Marketing

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Relevant Marketing Activities

Showcase successful collaborations with other brands sharing similar brand values, organisations or influencers leading to mutual benefits, innovative campaigns and amplified reach.

 

What Judges will be looking for

This category aims to recognise successful collaborative marketing efforts, emphasising creativity, measurable outcomes and mutual benefit for all partners involved.

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What is marketing best practice?

There are specific criteria for each award category but in addition every entry will be judged on the following:

• Relevance to target market / audience and the specific market in which you operate.

• Creativity that makes you stand out from your competitors.

• A strategy that has been clearly thought through and developed.

• Objectives that are quantifiable, meaningful and measurable. Think SMART.

• A budget that is cleverly used and generates a good ROI.

• Use of the most relevant Marketing channels.

• Innovative ideas.

• Good ethical practice.

• Authenticity, not gimmicks!

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