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The HMA 2026 Hotel Marketing Awards will recognise & celebrate marketing best practice in the UK hotel industry, as well as the best marketing talent. The various categories reflect what is current in hotel marketing and include a brand new category: Innovative Use of AI in Marketing.

We embrace inclusivity, in that we welcome entries from independent hotels, no matter how small, branded chain hotels and groups, no matter how large, and other kinds of accommodation providers. Plus, you don’t need to be a member of the HMA to enter and entry is free, thanks to the generosity of our sponsors. An agency may also submit an entry so long as they have secured formal agreement from their client and submitted the client contact details. We provide support with any queries you may have about submitting an entry.

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The awards embrace Marketing in its broadest sense, so we welcome entries that vary from say an internal campaign, to a brand loyalty programme, from an email campaign for your restaurant to a paid-for social media campaign for staycations, from a print-based activity for your spa to a multi-channel campaign for the chain or from a seasonal special event to a year-long PR campaign. We also encourage entries supporting sustainability, including employee engagement and positively engaging with the latest technology.

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You can enter a campaign or activity in as many categories as it is relevant to and submit as many entries as you wish.​​​​