Discover how The Milner York rebrand blended heritage, storytelling, and strategic design to transform a historic hotel into a modern brand.

By Pamela Carvell, HMA Life President INTRODUCTION The concepts of surge pricing and dynamic pricing entered public consciousness after...

This article summarises some of the strategies suggested by the panel of experts at The HMA's event 'The direct channel masterclass'.

Have a plan. Your festive campaign plan was well thought through so monitor, learn and adjust so you can put more focus on what is...

Capture prospects that didn’t convert and ask if they want to opt in to your regular communication or a special festive season list....

You need to be clear on what key aspects of marketing drive your business and what strategies you are looking to focus on in the future,...

Tell us a little about yourself and your current role I am a citizen of the world with a French passport. I have lived in 5 countries -...

Content outreach: put more in, get more out These days, it is important to do all you can to get your message across and ensure your...

Do hotels have funnel vision when it comes to social media? As marketers, we tend to be brought up on a number of tried and tested, not...

We ask the committee: What should hotel marketers learn from Covid-19? When asked, the committee all agreed that, if the pandemic has not...

Think like a guest: improving brand awareness with Avvio Digital omnipresence is having a presence on as many relevant channels as...

Voice is the future. Personalisation needs to be fully embraced, as it is both what consumers want, and what works from a marketing...

Article written by Mr Rob Hardy  I often talk about areas such as how to write a powerful story, the importance of a conversational...

Article written by Mr Rob Hardy  Whilst I often write about tips and techniques to improve your copywriting, I thought it might be useful...

Artificial Intelligence (AI) Without the Technicalities The problem with all new hotel technology, unfortunately, is that innovation gets...

IntroductionSo many independent hotels focus energy on driving ‘followers’, ‘likes’ & ‘shares’ on their Social Media, and ultimately...

Back in 2012, most Facebook Pages saw around 16% reach. In early 2014, this dropped to 2%. Now, in 2018 even the most optimistic social...

Research by Barclaycard in May 2017 showed that 34% of people now prefer to spend money on experiences rather than objectsThe above was...