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How to use this festive season to sell 2022

  1. Capture prospects that didn’t convert and ask if they want to opt in to your regular communication or a special festive season list.

  2. Early bird re-bookings – capture their imagination and incentivise them to book early for next year and that means thinking early about your festive theme.

  3. Don’t tag them as Christmas guests only and wait until you launch your festive packages to market to them. Have a nurture campaign in January to follow up with them and immediately engage them in other news from the hotel.

  4. That goes for sales leads as well.  What new companies have enquired about party nights and banqueting that could lead to other business?Feel the love And finally, people will be getting engaged.  “One thing we have seen throughout the pandemic is that engagement trends haven't really deviated from the norm, Christmas and New Year being one of them” says Amy Brown, DHM Agency “January is one of the busiest, if not the busiest month for wedding enquiries and if your venue offers weddings you want to be ready for it for 2022 and 2023 bookings!”  Ensure you have brochures updated and/or enquiry forms at reception ready for people who enquire over the festive period and a schedule for prompt follow up in the new year. Need to still fill space this year?  Check out our tips for filling Christmas 2021 and our previous Christmas Blog that has some great general tips that are still very relevant for planning. Wishing you a safe and successful holiday season. This has been written for the HMA by Andrea McKay, Amano Marketing and with thanks to the contributors. Copyright HMA 2021. All rights reserved.

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