If you receive a nice write-up in one of the weekend papers tweet the story on a Monday morning with a link and picture
Quote the journalist in your tweets. They love the attention
Always copy in the Tourist Board, if it is relevant to the story as they are likely to retweet your tweet
Do not be afraid to follow lots of people. The idea that you cannot follow more people than you have followers is a myth. It is all about creating a community where you scratch each other’s backs
Do not send an invitation to a journalist to join a press trip if they are not following you, as they have no way of replying via direct message and they will not want everyone to read the reply
Do not invite me on a group press trip as we do not go on them
Keep press releases succinct – thinking in 140 characters is a very good discipline and good pictures are always useful
When pitching a story or a trip, also suggest a writer, if pitching to The Times, suggest a staff writer and an angle
Don’t phone up
Don’t forget that Twitter is meant to be fun
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