Awards | The HMA

The 29th HMA Hotel Marketing Awards

The 29th HMA Hotel Marketing Awards will recognise & celebrate Marketing Best Practice in the UK hotel industry, as well as the best marketing talent. The various categories of award reflect what is current in hotel marketing and are totally inclusive, in that we welcome entries from independent hotels, no matter how small, branded chain hotels and groups, no matter how large and you don’t need to be a member of the HMA to enter. An agency may also submit an entry so long as they have secured formal agreement from their client. Entry is free, thanks to the generosity of our sponsors and we provide support with any queries you may have about submitting an entry.

The awards embrace Marketing in its broadest sense, so we welcome entries that vary from say an internal campaign, to a brand loyalty programme, from an email campaign for your restaurant to a paid-for social media campaign for staycations, from a print-based activity for your spa to a multi-channel campaign for the chain or from a seasonal special event to a year-long PR campaign. We also encourage marketing entries that support sustainability and those supporting employee recruitment, support and engagement. You can enter a campaign or activity in as many categories as it is relevant to and submit as many entries as you wish.

Information on all categories and all relevant entry form can be found here.

Take a look at last year's award winners here!

What is marketing best practice?

There are specific criteria for each award category, but in addition every entry will be judged on the following:

Relevance to target market / audience and the specific market in which you operate.
Creativity that makes you stand out from your competitors.
A strategy that has been clearly thought through and developed.
Objectives that are quantifiable, meaningful and measurable. Think SMART.
A budget that is cleverly used and generates a good ROI.
Use of the most relevant Marketing channels.
Innovative ideas.
Good ethical practice.
Authenticity, not gimmicks!