Best Local Community Marketing

Relevant Marketing Activities

Showcase initiatives that engage with and positively impact the local community, such as local events, partnerships with community organisations, or localised content creation.

What Judges will be looking for

This category seeks campaigns that promote local communities, demonstrate significant engagement and positive impact within a specific local community, highlighting creativity, relevance, and demonstrable outcomes.

What is marketing best practice?

There are specific criteria for each award category, but in addition every entry will be judged on the following:

Relevance to target market / audience and the specific market in which you operate.
Creativity that makes you stand out from your competitors.
A strategy that has been clearly thought through and developed.
Objectives that are quantifiable, meaningful and measurable. Think SMART.
A budget that is cleverly used and generates a good ROI.
Use of the most relevant Marketing channels.
Innovative ideas.
Good ethical practice.
Authenticity, not gimmicks!

Sponsored by:

Agilysys is the industry leader in hospitality software for gaming, hotel, resorts, and food service management companies. We have a comprehensive product offering so that whether a guest is checking in at a kiosk or front desk, scheduling a spa treatment or tee time, or setting a reservation for dining; our solutions serve the guest throughout the entire journey. They help our customers deliver an exceptional guest experience so that they can increase guest loyalty and ultimately grow revenue.

The company's software, applications, services, and support allow property managers to better connect, interact and transact with their customers by streamlining operations, improving efficiency, increasing guest recruitment and wallet share, and enhancing the guest experience. Agilysys serves four major market sectors: Hotel, Resorts and Cruise; Gaming, both corporate and tribal; Foodservice Management; and Restaurants, Universities, Stadia, and Healthcare. Agilysys operates out of our EMEA Offices based in Windsor, Berkshire with corporate services located in Alpharetta, Georgia U.S.A. For more information, visit www.agilysys.com.