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HOTEL MARKETING ASSOCIATION HAS ANNOUNCED THE WINNERS OF THE 20TH ANNUAL HOTEL MARKETING AWARDS, ... The website incorporated extensive use of imagery to sell the surroundings, rooms and facilities. The Judges praised the website for its “fantastic imagery which entices you in.”  They said the website had succeeded in updating an iconic brand to make it relevant to a new generation of traveller. Highly Commended- Umi Digital for

www.HoaxLiverpool.comreceived a Highly Commended award in this category. The website was developed by umi Digital to appeal to a young generation and showcase the hostel online in a mobile and tablet friendly way. All of this was achieved on a limited budget and in a limited time scale. Long Term Contribution to Hospitality Marketing Award  - Alan Parker, CBE

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