top of page

5 PPC tips for Marketers in the ‘New Normal’

2 – Max out your creative game Probably my favourite part when it comes to PPC and campaign optimisation, by combining this with the precision targeting mentioned previously, you can create an extra layer with launching engaging creative. Today there are so many different options to diversify your ad game, traditionally including Dynamic Search Ads or Responsive Search Ads. As well as with Discovery campaigns, image extensions, lead forms more recently etc. Make sure you make the most of your creative capabilities - PPC is not only purely ad on the SERP, you can advertise on Youtube, App campaigns or Display network. Three golden rules to follow when going back to this ‘new normal’: 1. Optimised ad rotation 2. At least 3 extensions per ad group 3. At least 3 ads per ad group, including one RSA

2 – Max out your creative game Probably my favourite part when it comes to PPC and campaign optimisation, by combining this with the precision targeting mentioned previously, you can create an extra layer with launching engaging creative. Today there are so many different options to diversify your ad game, traditionally including Dynamic Search Ads or Responsive Search Ads. As well as with Discovery campaigns, image extensions, lead forms more recently etc. Make sure you make the most of your creative capabilities - PPC is not only purely ad on the SERP, you can advertise on Youtube, App campaigns or Display network. Three golden rules to follow when going back to this ‘new normal’: 1. Optimised ad rotation 2. At least 3 extensions per ad group 3. At least 3 ads per ad group, including one RSA

Reprise with 7-years' experience in Paid Media. She also lectures Paid Marketing to Master Students at the INSEEC Business School. Get in touch for more information – london@reprisedigital.com

Recent Posts

See All

Hotel Marketing Awards - Deadline 31 January

You have until 31 January to submit your entry to the 27th HMA Hotel Marketing Awards! Check out our YouTube Channel for advice from past winners alongside our head of judging Pamela Carvell: https://

Have You Entered Yet?

HMA Hotel Marketing Awards, 29 March 2022, St Pancras Renaissance Hotel London Now in their 27th year, the Hotel Marketing Awards celebrates those who champion and inspire marketing excellence within

How to fill remaining spaces for 2021

Have a plan. Your festive campaign plan was well thought through so monitor, learn and adjust so you can put more focus on what is working.  Revenue meetings can become a brainstorm of new ideas when

Comentarios


bottom of page