2 – Max out your creative game
Probably my favourite part when it comes to PPC and campaign optimisation, by combining this with the precision targeting mentioned previously, you can create an extra layer with launching engaging creative. Today there are so many different options to diversify your ad game, traditionally including Dynamic Search Ads or Responsive Search Ads. As well as with Discovery campaigns, image extensions, lead forms more recently etc. Make sure you make the most of your creative capabilities - PPC is not only purely ad on the SERP, you can advertise on Youtube, App campaigns or Display network.
Three golden rules to follow when going back to this ‘new normal’:
1. Optimised ad rotation
2. At least 3 extensions per ad group
3. At least 3 ads per ad group, including one RSA
2 – Max out your creative game
Probably my favourite part when it comes to PPC and campaign optimisation, by combining this with the precision targeting mentioned previously, you can create an extra layer with launching engaging creative. Today there are so many different options to diversify your ad game, traditionally including Dynamic Search Ads or Responsive Search Ads. As well as with Discovery campaigns, image extensions, lead forms more recently etc. Make sure you make the most of your creative capabilities - PPC is not only purely ad on the SERP, you can advertise on Youtube, App campaigns or Display network.
Three golden rules to follow when going back to this ‘new normal’:
1. Optimised ad rotation
2. At least 3 extensions per ad group
3. At least 3 ads per ad group, including one RSA
Reprise with 7-years' experience in Paid Media. She also lectures Paid Marketing to Master Students at the INSEEC Business School. Get in touch for more information – london@reprisedigital.com
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