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Jan 23, 2018
Free GDPR Seminar brought to you by Cvent
As you all should be aware by now, the General Data Protection Regulation (GDPR) is coming into force 25th May 2018 in the EU. This new...
Oct 13, 2017
Top 10 Techniques to Improve Your Marketing Communications
Top 10 Techniques to Improve Your Marketing CommunicationsIn my previous article I outlined five key points to bear in mind when planning...
Jun 27, 2017
Is an Overhaul of Marketing Overdue?
I recently attended a marketing conference and was very surprised by a presentation about the importance of Marketing Planning and...
Mar 5, 2017
10 Ways To Track Your Hotel Competition
Who your competition set includes. What they are doing. How well they are succeeding. Consistently monitoring your hotel competition set...
Jan 20, 2017
Time to Mowgli-up your hotel’s and restaurant’s digital game… or Louie-away!
The ‘King Louie Effect’ – or how strong brands are dying Too many independent hotels and restaurants, when they identify a need to...
Dec 20, 2016
Digital Marketing for the modern day hotel marketer by Karla Pearce
Website experience Social Media Marketing Content Marketing Email Marketing Mobile Marketing Digital Advertising Video Marketing Trends...
Jul 22, 2016
POKÉMON GO: WHAT IS IT, AND HOW CAN MY HOTEL PROFIT FROM IT?
Though the Pokémon GO game is free to play, there are a couple things that can be purchased. One of these things is called a Lure Module....
Jun 9, 2016
Five step guide to generating direct hotel bookings
Umi Digital was set up in 2010 for one major reason, which was to empower hotels and hospitality business to drive direct revenue online....
Apr 1, 2016
Fuelling a RED Revolution
Carlson Rezidor had a new concept in mind for the hotel industry, a brand that was going to grab the sector by the scruff of the neck,...
Dec 10, 2015
It's not too late to plan for Christmas...2016
Christmas is coming…but how can your business make the most of the season of goodwill. Ed Purnell, founder of TAPPED Consulting and...
May 23, 2014
Tom Chesshyre's Top Ten Twitter Tips
If you receive a nice write-up in one of the weekend papers tweet the story on a Monday morning with a link and picture Quote the...
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