What we’re reading... There is a wealth of articles, whitepapers and research pieces at present, and here at the Hotel Marketing Association we have rounded up some of our favourites that the committee have been enjoying. So sit back, grab a cuppa and enjoy….Cutting through the noise: The facts about Covid-19 and the hotel industry - by 80 DaysThe report focuses on 4 and 5 star hotels in the UK and Europe.Click here to readWhat travel & leisure brands should do during the Covid-19 crisis - by EquatorThis whitepaper provides some recommendations for reopening hospitality businessesClick here to readWhy being more human should be every brand's goal right now - and how search is the secret weapon - by YextClick here to read International travel reopening timeline - by SkiftClick here to readCoronavirus disruption: could search be the answer? - by Reprise DigitalReport on considers how search behaviour has changed amid the Coronavirus outbreakClick here to readTravel influencers and content post Covid-19 - published by VERBAn article for luxury brands on working with influencersClick here to readDiscover more of our thoughts on Coronavirus with our dedicated Covid-19 hub.
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