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SPONSORSHIP AND PARTNERSHIP MARKETING - IS THERE A DIFFERENCE?

Steve Manfield is Area Director of Marketing Carlson Rezidor and winner of the HMA Partnership Marketing Award 2017 for Park Inn: Trolls on the Loose.

Judges said the campaign had “good alignment of brand values between both parties” and a campaign that “should produce longevity of brand loyalty because of its amazing engagement with children”.

With a limited budget, this partnership campaign allowed the group to be creative both on property and online, bringing the Trolls to life in the hotel environment, educating the market on their product and starting to build family-friendly brand perceptions.

Steve will take you through this engaging and fun Park Inn case study and how they approached the campaign, chose the right partner, future learning and measuring its success.


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Where: Blake Suite, Hilton London Green Park Half Moon St, Mayfair, London W1J 7BN (Map)

Nearest Tube: Green Park, (Piccadilly and Victoria Line)

Timings:

6.00pm Registration

6.30pm - 8.30pm Main Event

8.30pm - 9.00pm Drinks and Networking

Price: £20 + VAT through Eventbrite 

Free for HOSPA and HMA Members 

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