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How to attract the next generation (and current!) to your hotels

How to attract the next generation (and current!) to your hotels

30th January 2020

The under-35 traveller is no longer a niche in the travel and hotel space with youth, student and educational travel accounting for over 30% of arrivals and 33% of spend on tourism in the UK. Come and enjoy our latest HMA event and hear from experts in the space who will give amazing marketing case studies on this powerful and high spending demographic. With tips such as how to attract and how to engage with those customers, depending on the source market and demographics will help you with your planning for 2020 and beyond.

Speakers include:

Dan Baker - General Manager, EMEA -

Dan is the General Manager, EMEA at, the world’s largest marketplace for student accommodation. An experienced General Manager within the travel and student sectors, Dan has an impressive background as digital commerce professional with a strong focus on leveraging new and emerging technologies to achieve tangible results. Passionate about supporting the industry in which he works, Dan is also a Director at The British Educational Travel Association - an umbrella body representing producers and suppliers of youth, student and educational travel-related products. Dan began his professional career after studying Marketing at The University of West England. In his role at, Dan holds general management responsibility for the EMEA business, working closely with the teams servicing over 400 cities across the globe, and utilises his knowledge of strategic management and digital expertise.

Chris Kenna - CEO and Co-Founder - Brand Advance

Christ Kenna is CEO and Co-Founder of Brand Advance (BA), a company which connect brands with diverse audiences globally, through Insights, Media and Creative that more authentically engages these communities.

Chris is also the Director of Diversity and Inclusion at OUTvertising, the Advertising industry Lobbying Group and as a mixed-race, out gay father - is a strong advocate for diversity and representation within the Media and Advertising industry. 

Chris is an award-winning entrepreneur having recently received the Innovator of the Year Award at the second annual Ex-Forces in Business Awards and was shortlisted for Chief Executive of the Year at the Inclusive Companies Awards.

Yogesh Ram - Head of Growth Marketing - Safe Stay Hostels

Date: Thursday 30th January

Time: 6 - 8.30pm

Address: Richbell House, 5 Richbell Place, London, WC1N 3LA

Nearest tubes: Holborn or Russell Square


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