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AA launches COVID CONFIDENT scheme to support hospitality sector

AA launches COVID CONFIDENT scheme to support hospitality sector The AA has announced that it is launching a new COVID CONFIDENT assessment scheme to support the hospitality industry in re-establishing and rebuilding consumer confidence as the UK prepares to come out of lockdown, with each nation working towards a reopening date, the first being England on 4th July. The AA COVID CONFIDENT scheme is open to all hospitality establishments that pass the AA’s stringent criteria, including: hotels; restaurants; pubs; B&Bs and guest accommodation; camping, glamping and holiday parks; self-catering accommodation; hostels; serviced apartments; attractions; and golf courses. The scheme is free to establishments, with applicants encouraged to make a donation to Hospitality Action here under the option “AA COVID-19 Accreditation”. To be eligible for the AA COVID CONFIDENT scheme, establishments can apply via and must meet the AA’s criteria, including:

  1. Supplying a risk assessment

  2. Being able to provide clear evidence that relevant procedures and measures are in place, and that staff training has taken place

  3. Completion of an online self-assessment and sign up to the COVID Confident Charter, a code of conduct that will include a commitment to continuing to update procedures and measures as guidelines change, and to submitting to future audits as required The AA will be providing all those awarded a COVID CONFIDENT mark with regular updates on the latest Government guidelines, Health & Safety Executive Guidelines, and best practice. Establishments with an AA COVID CONFIDENT mark will be listed on the AA’s consumer facing website, making accredited businesses easy for customers to find. Our Chair, Petra Clayton, commented:


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