top of page

In Professional Development (INPD) has a wide range of CIM associated courses as well as leadership courses for all levels.  They place three founding principles at the heart of what they do:   

  • Industry Expertise – Blending academic rigor with the latest industry expertise.

  • Fundamental Knowledge – They believe in knowledge as a key driver of growth and achievement in the economy of the 21st century. 

  • Quality First – Always striving for excellence and added value in services, products, and relationships.


As an HMA member you get 20% off their courses. 


Here are two you may be interested in…

Digital Advertising, Social Media and Content Strategies Course


This 4 day, Chartered Institute of Marketing Recognised Programme in Digital Advertising, Social Media and Content Strategies Course will help you transform your organisation’s digital presence, increase engagement and keep up to date with the latest trends in digital media and marketing within a constantly evolving digital landscape. 

Participants will be empowered to think both strategically and tactically. The course equips participants with the essential tools to not only conceptualise winning digital strategies but also to execute them and deliver better results. Whether leading a team, managing an organisation, or collaborating with partners, participants will build the knowledge and skills to make informed decisions and drive digital results.

Who is this course for?

This course is suitable for anyone that works in marketing or those would like to develop their knowledge and understanding of digital marketing and the digital advertising landscape.

Learning outcomes of the course include:


On completion of this programme, you will:

  • Be able to demonstrate a solid understanding of what digital marketing covers 

  • Understand the impact of the disruptive digital environment, emerging themes and current trends 

  • Learn how to effectively measure and evaluate 

  • Learn how to plan, implement and develop strategy 

  • Be able to create and understand the buyer persona, agile marketing and audience analysis 

  • Hold a thorough understanding of the various digital marketing models 

  • Possess knowledge of digital marketing tools and tactics 

  • Understand search marketing – SEO, PPC and using Google Ads 

  • Understand content marketing; mobile and video 

  • Understand the Role of AI in Digital Marketing


You can find more information about the course including a course agenda by clicking here.


HMA Offer:  Use code HMA20 and get 20% off the online delegate price. Valid to March 2024. Cannot be used with any other offer. Terms and Conditions apply.


- - -

Director Development Programme - Strategic Marketing for Non-Marketing Directors

The Strategic Marketing for Non-Marketing Directors course will introduce you to the processes and methodologies of marketing planning and strategy. You will develop a tactical perspective on the underlying issues that affect a business and how they can be addressed through effective strategic planning in marketing.


This module will bring benefits to both you and your organisation. With formal training in strategic marketing, you will improve your personal effectiveness, confidence and influence at board level. Additionally, you will bring a fresh perspective along with innovative models, concepts and ideas to improve the performance and effectiveness of the board and your organisation.


Who is this programme for?


This programme has been designed for managers, directors and senior stakeholders with a minimum of three years’ senior management experience.


Learning objectives:

Upon completion, delegates will gain:


  • A clear understanding of the board and director’s role in strategic marketing development and the ability to articulate the importance of a well-developed marketing strategy

  • A Director’s view of digital and social marketing

  • Developed techniques for driving value and market share from research and insights

  • An understanding of the importance and value of brand and how to leverage commercial advantage through a delivered brand promise

  • An understanding of the range of tactics and techniques for influencing the purchasing decision making process

  • Practical frameworks for effective public affairs and stakeholder communications

  • The ability to deploy a range of techniques and tools for effective strategic marketing and the development of a strategic marketing plan

  • The ability to assess the marketing landscape, analysing the key strategic considerations both internally and externally to the organisation

  • A sound knowledge and understanding of the importance of stakeholders in business growth and how to actively engage them as brand advocates

  • Increased confidence to challenge and influence board level decisions on marketing and company direction


You can find more information about the course including a course agenda by clicking this here.


HMA Offer:  Use code HMA20 and get 20% off the online delegate price. Valid to March 2024.  Cannot be used with any other offer. Terms and conditions apply.

Note: The HMA receives a commission on all bookings made.

bottom of page