Hotel marketing has come a long way from glossy brochures and travel agents to Instagram stories and influencer campaigns. But have we really left the old ways behind, or are they simply taking on new forms?

Join us for a lively cross-generational panel discussion where industry veterans and emerging marketers explore the 5 Ps of marketing Product, People, Price, Place, and Promotion — and how each has transformed over time.

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Panel:

• Molly Peel, Assistant Marketing Director, Red Carnation Hotels (2025 HMA Awards Rising Star Winner) 

• Carla Severn, Marketing Consultant, Storybox Marketing

• Sheila Pandya, Group Marketing Manager, Leaf Hospitality

• Harry Fielder, Community Chair, Hotel Marketing Association

They'll cover:

• How traditional marketing theory applies in today’s digital-first world

• How the required skills of a hotel marketer have changed

• How supporting professions like photography, copywriting, and design are evolving

• And many more conversations

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Event Details:

• Date: Monday 20th October 2025

• Time: 6pm - 8:30pm - with panel followed by drinks and food

• Location: Hart Shoreditch Hotel London, Curio Collection by Hilton, 61 - 67 Great Eastern St, London EC2A 3HU
   

Don’t miss this engaging conversation that bridges decades of experience with fresh perspectives, showing that in hospitality, the past and future of marketing are more connected than ever.

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This is a limited space event and our HMA Hotel Operator Members will take precedence - please await confirmation that your place has been secured before attending the event.

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