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Marketing Innovation of the Year

Relevant Marketing Activities

Highlight groundbreaking innovations, such as the use of emerging technologies (i.e. AI, chatbot and others), unique marketing strategies, or disruptive approaches that have reshaped marketing practices.


What Judges will be looking for

This category seeks to highlight groundbreaking innovations in marketing strategies, technologies, or approaches that have significantly impacted the industry.

What is marketing best practice?

There are specific criteria for each award category, but in addition every entry will be judged on the following:

  • Relevance to target market / audience and the specific market in which you operate.

  • Creativity that makes you stand out from your competitors.

  • A strategy that has been clearly thought through and developed.

  • Objectives that are quantifiable, meaningful and measurable. Think SMART.

  • A budget that is cleverly used and generates a good ROI.

  • Use of the most relevant Marketing channels.

  • Innovative ideas.

  • Good ethical practice.

  • Authenticity, not gimmicks!

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