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EVENTS

View upcoming events from the HMA, HOSPA and our partners & sponsors

Audience Personas: The importance of audience mapping to help boost brand awareness and drive revenue

Date & time:

Location

Hosted by:

Thursday 24th April, 11:00am

On-line

HMA

Join The Audience, an award-winning travel, tourism and hospitality communications agency, as they delve into the importance of knowing your audiences and how effective audience mapping can help increase brand awareness and drive revenue for hoteliers. The 30-minute masterclass will provide an overview of how to accurately build audience personas so you can successfully integrate them into your marketing plans via content and channel planning.

• What is audience mapping?
• How to build your audience personas
• How to integrate your personas into marketing plans (content and channel planning)
• Reaping the benefits

Hotel Summit 2025

Date & time:

Location

Hosted by:

Thursday 24th April 2025

Grand Connaught Rooms, London

Forum Events

The highly focused meet-the-buyer event, brought to you by Forum Events and Hotel Designs, includes:
* Pre-arranged, one-to-one meetings between hospitality professionals and suppliers
* Exceptional speakership programmes
* Unlimited networking opportunities
* Full hospitality – lunch and refreshments throughout
* Tickets to the Hotel Designs Meet Up London

National Hotel Marketing Conference 2025 (NMHC)

Date & time:

Location

Hosted by:

Thursday 1st May 2025

Hilton St George's Park, Burton on Trent

The Tourism Business

The National Hotel Marketing Conference is the only dedicated annual conference for the hotel marketing and sales community and is taking place on Thursday 1 May 2025 at the fantastic £100m National Football Centre at the heart of the UK. Offering an opportunity to mix with up to 200 marketing and sales managers, General Managers, hotel owners and leading marketing suppliers, to learn how your marketing can improve and update yourself on the very latest techniques in digital marketing and see how your business can thrive in such a competitive marketplace. It’s simply the most important day of the year for anyone involved in marketing, sales or PR in hotels.

HMA and HOSPA members* can get a £50 discount from the delegate rate £245+VAT instead of £295. Enter the following code “HMA2025” or “HOSPA2025” in when the register online.
*membership will be verified.

The HMA Hotel Marketing Awards 2025

Date & time:

Location

Hosted by:

Monday 16th June 2025

The Savoy Hotel London

HOSPA/HMA

The 30th HMA Hotel Marketing Awards will recognise & celebrate Marketing Best Practice in the UK hotel industry, as well as the best marketing talent at a prestigious event in June 2025. Please note the deadline for entries is 5pm Friday 14th March 2025.

Navigating the AI-Driven Buyer’s Journey: Insights and Strategies for 2025

Date & time:

Location

Hosted by:

Wednesday 7th May 2025 | 11:00

On-line

HMA

Join this targeted webinar for hoteliers and hospitality professionals to explore how artificial intelligence is reshaping the customer journey. Learn how AI influences guest interactions, search behavior, and content visibility, and discover strategies to stay competitive in a rapidly evolving market.

Key Takeaways:
Understand changing customer touchpoints in the AI era
Adapt to AI-driven search trends
Create content that reaches through AI filters
Enhance CRM and email marketing strategies with AI
Overcome challenges in maintaining online visibility

Gain practical insights and future-ready strategies to enhance guest engagement. Register now to stay ahead in hospitality!

Centelli x HOSPA: Charity Golf Day

Date & time:

Location

Hosted by:

Thursday 14th August 2025

The Brabazon Course, The Belfry

Centelli & HOSPA

We are excited to announce that Centelli will be hosting its first Annual Charity Golf Day in association with HOSPA and proudly supporting two incredible and well-deserving charities, Less Survivable Cancers Taskforce and Hospitality Action. What can you expect from your day?

- Golf!
- Auction
- Raffle
- Beat the Pro / Pay the Pro
- Hole-in-one Contest
- Dinner

Costs: £360 per person or £1,360 for a Fourball - click on the link for more details and how to register.

HOSPACE 2025

Date & time:

Location

Hosted by:

Thursday 13th November 2025

Royal Lancaster London

HOSPA

Join us in our 20th year for the ultimate gathering of hospitality professionals at our annual conference - where industry leaders, innovators and changemakers come together for a day of networking, insightful discussions and forward-thinking workshops.

Immerse yourself in thought-provoking sessions led by top experts, tackling the most pressing issues in hospitality today. Gain invaluable knowledge, exchange ideas and stay ahead of industry trends.

Cap off the day in style at our prestigious gala dinner and awards ceremony - an evening of celebration, recognition and connection with the best in the business. Don’t miss this opportunity to elevate your career and expand your network in the hospitality world!

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