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Best Hotel Marketing Agency Team

Relevant Marketing Team

The agency should represent a minimum of 2 hotels & the team consist of at least 2 people. They may be responsible for just one area of marketing e.g. SEO, PR, web design, email, or marketing in its broadest sense. Their remit may be segment specific e.g. weddings. The team may have non-hotel clients, but at least 50% of their time should be dedicated to hotel marketing to be eligible. This category is NOT relevant to IT or software providers.


Relevant Marketing Activities

Showcase innovative strategies, exceptional client results, and collaborative teamwork in delivering impactful marketing solutions within the hotel industry.

What Judges will be looking for

Entries should showcase innovative strategies, exceptional client results, creativity, good team leadership and the team's overall impact within the hotel marketing landscape.

What is marketing best practice?

There are specific criteria for each award category, but in addition every entry will be judged on the following:

  • Relevance to target market / audience and the specific market in which you operate.

  • Creativity that makes you stand out from your competitors.

  • A strategy that has been clearly thought through and developed.

  • Objectives that are quantifiable, meaningful and measurable. Think SMART.

  • A budget that is cleverly used and generates a good ROI.

  • Use of the most relevant Marketing channels.

  • Innovative ideas.

  • Good ethical practice.

  • Authenticity, not gimmicks!


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