Hotel Marketing Association

Hotel Marketing Association

The HMA is supported by many of the hotel companies in the UK and its membership comprises sales, marketing and operations personnel from small and large hotels and hospitality companies alike.

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The 11th National Hotel Marketing Conference will take place on 13th July 2017. With a variety of speakers from the industry presenting the latest issues relating to marketing hotels in a digital age, this is an unmissable full day conference for hotel marketers and agency professionals working in the hospitality sector.



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The superb £100m National Football Centre near Burton-upon-Trent, Staffordshire, plays host once again to the most important day of the year for anyone involved in marketing, sales or PR in hotels.

HMA Blog

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HMA Spotlight on… Suzanne Cannon

In the latest of our Spotlight series, we meet Suzanne Cannon who is Head of Marketing for Amaris Hospitality and Jurys Inn.  First off, Suzanne, tell us a bit about your history in hotels? I joined what was then Jurys Doyle Hotel Group in the Summer of 2001 as a Marketing Assistant for the 4 star […]

10 Ways To Track Your Hotel Competition

  Junvi Ola is a hospitality and meetings industry writer and speaker. She works with Cvent, this year’s Hotel Marketing Awards headline sponsor, to create content teaching hotels how to boost group business revenue. To maximise your hotel’s success, you need to know who you’re up against. More specifically, you should be regularly keeping tabs on: […]

8 Online hotel booking trends to watch in 2017 and why!

The following is a fantastic, in depth article brought to you by HMA and HOSPA Member Vineeth Purushothaman. Vineeth is one of the UK’s leading minds on distribution and channel marketing and Director of White Sky Hospitality.    Last year, I reflected on the counter-intuitive way of looking at growing clusters of businesses as a […]


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