Hotel Marketing Association

Hotel Marketing Association

The Hotel Marketing Association is the official branch of the Chartered Institute of Marketing specifically for the hotel and hospitality industry. The HMA is supported by many of the hotel companies in the UK and its membership comprises sales, marketing and operations personnel from small and large hotels and hospitality companies alike.

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A breakfast seminar, where we will debate the issues impacting the hospitality industry now and into the future. We will share and explore the key principles of implementing effective marketing transformation.


Last May, the HMA hosted a lively panel which debated the future of PR in the digital age and how the PR industry is adapting to a new way of working in the current world of instant communication.

This June, we will be delving more specifically into the world of blogging and the dramatic influence that bloggers are having within the hotel and hospitality sector.

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Where Are We Now?

  “Where are we now”? – To steal the title from a David Bowie song. As the HMA is about to name its ninth Young Marketer of the Year we thought it timely to catch up with some of the previous winners and find out how their careers have benefitted from winning such a prestigious […]

T’is the Season for Networking & Learning

Tis the season of hospitality and travel industry exhibitions. This has become a traditional feature of October and early November in many hotel industry diaries -ahead of the season to be jolly in December.  Are you going to be making the most of the networking and learning opportunities which these events offer this year? Exhibitions […]

I’m Opening a Boutique!

  With Monty Python back on stage recently, this line from one of their sketches could not be truer as far as London is concerned.   Anyone who studies the hotel market in London will be able to pinpoint boutique hotels as a booming sector. Ten years ago the sector was thoroughly dominated by mid […]



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