Hotel Marketing Association

Hotel Marketing Association

The Hotel Marketing Association is the official branch of the Chartered Institute of Marketing specifically for the hotel and hospitality industry. The HMA is supported by many of the hotel companies in the UK and its membership comprises sales, marketing and operations personnel from small and large hotels and hospitality companies alike.

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Central London was the place to be seen as the Hotel Marketing Association brought together some of the most influential bloggers in the travel and tourism sector in a meeting at the Royal Garden Hotel.

We heard from two accommodation providers – Ernest Opoku of Generator Hostels and Gemma Bull of InterContinental Hotels Group - about how working with bloggers has become a fundamental part of their PR and marketing campaigns.  Then there was a chance for the bloggers themselves to give us some interesting insights into their worlds.


We are pleased to announce the final line up for our forthcoming event, Clearing Up the Mystery of Blogging.  Come and hear the experts discuss their experiences with blogging and bloggers alike, including case studies, pitfalls, building a blogging strategy and developing great content relationships.






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Why It Pays To Be Mobile

There is a direct connection between the imminent, soon to be implemented, new Google algorithm update and the importance of having a mobile-friendly website. Google has announced that from 21 April this year, it will penalise websites in mobile search which are not mobile friendly. The keywords here, forgive the pun, are “mobile” and “search”. […]

Where Are We Now?

  “Where are we now”? – To steal the title from a David Bowie song. As the HMA is about to name its ninth Young Marketer of the Year we thought it timely to catch up with some of the previous winners and find out how their careers have benefitted from winning such a prestigious […]

T’is the Season for Networking & Learning

Tis the season of hospitality and travel industry exhibitions. This has become a traditional feature of October and early November in many hotel industry diaries -ahead of the season to be jolly in December.  Are you going to be making the most of the networking and learning opportunities which these events offer this year? Exhibitions […]



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