Hotel Marketing Association

Hotel Marketing Association

The HMA is supported by many of the hotel companies in the UK and its membership comprises sales, marketing and operations personnel from small and large hotels and hospitality companies alike.

HMA News

Latest News


HMA Chairman Ed Purnell brings news of some changes to the HMA Committee and the announcement of Steve Lowy as Vice Chairman with immediate effect.

HMA Events

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Join us at the Grange Holborn Hotel in London to learn more about Content Marketing - how to do it well and whizz up the search engine rankings. 

HMA Blog

HMA Blog Latest

Five step guide to generating direct hotel bookings

In this month’s Branding Notes, Harry Fielder of Umi Digital shares his must-do tips for hotels seeking greater direct booking engagement. Over to you, Harry…. Umi Digital was set up in 2010 for one major reason, which was to empower hotels and hospitality business to drive direct revenue online. Since then we have seen the […]

HMA Spotlight On… Patrick Farrell

In the first of our new Spotlight series, we interviewed Patrick Farrell, presently with The Wellesley in London:  To kick off, tell us a bit about your history in hotels Originally from Galway in the west of Ireland, I have worked in hotels for the past ten years. I received a diploma in International Hotel Marketing from Shannon […]

Fuelling a RED Revolution

In our latest Branding Notes, we asked Edinburgh-based creative agency Teviot more about their approach to delivering Carlson Rezidor their exciting new brand, Radisson Red. Agency Development Director Steve Christie takes it up from here.     Carlson Rezidor had a new concept in mind for the hotel industry, a brand that was going to […]


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HMA Awards

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Find out more about the HMA Annual Marketing Awards and Young Marketer of the Year...

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