Hotel Marketing Association

Hotel Marketing Association

The Hotel Marketing Association is the official branch of the Chartered Institute of Marketing specifically for the hotel and hospitality industry. The HMA is supported by many of the hotel companies in the UK and its membership comprises sales, marketing and operations personnel from small and large hotels and hospitality companies alike.


HMA News

Latest News

THE GREAT PR DEBATE

TRADITIONAL METHODS OF HOSPITALITY PR ARE DEAD – DIGITAL RULES, OK?

Wednesday 21st May @ The Holiday Inn Regent's Park, London from 6.30pm.

Sponsored by TravMedia.


HMA Events

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THE 2014 NATIONAL HOTEL MARKETING CONFERENCE

Wednesday 11th June 2014 at St George’s Park

The date has been announced for the 2014 National Hotel Marketing Conference.  The event will take place on Wednesday 11th June this year at the Hilton St George’sPark, the Football Association’s new £100m centre of excellence near Burton-upon-Trent, Staffordshire.

 


The British Hospitality & Tourism Summit 2014

The British Hospitality & Tourism Summit 2014 will take place on Thursday 5 June 2014. This year the event will be hosted by Accor at the Novotel London West.


HMA Blog

HMA Blog Latest

The Great PR Debate

PR is changing, it is hard to put up an argument against this. But are the traditional methods of PR still valid in this digital age? Take a look at this recent article in Tourism, journal of the Tourism Society and make a date to attend the HMA PR meeting in May which will be […]

 
To Tweet or Not to Tweet

  Raymond Blanc got into hot water this week when he seemingly tweeted the identity of the winner of the Great British Bake Off. As it turns out Raymond didn’t know who the winner was and it was all a bit of a storm in a teacup.  However it begs an interesting question, which was […]

 
Game On!

Gregory Roekens  of AMV BBDO, the world’s largest advertising agency, gave a fascinating take on how machines are developing human characteristics at the HMA’s Digital Trends 2014 meeting. Smart phones, as Gregory pointed out, although I had never really thought about it before, can already sense, through touch screens, hear through microphones and see through […]

 
 

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