Hotel Marketing Association
The Hotel Marketing Association is the official branch of the Chartered Institute of Marketing specifically for the hotel and hospitality industry. The HMA is supported by many of the hotel companies in the UK and its membership comprises sales, marketing and operations personnel from small and large hotels and hospitality companies alike.
The Hotel Marketing Association (HMA) has announced that it will be supporting Teenage Cancer Trust for two years, raising vital funds and holding events for young cancer patients. The HMA has already started fundraising for the charity by donating the proceeds from its recent annual HMA Awards winners lunch held at the Savoy Hotel in London, which raised over £1,000. Various other fundraising activities are planned throughout the period of the partnership.
How can you maximise sales, loyalty and repeat business by making the most of digital marketing at every stage of the customer journey, from pre-visit search and research to post-encounter? Join industry experts and ‘destinations’ on Tuesday 9th June to find out at Destination Digital - an online marketing conference for the hospitality, attraction and tourism sectors.
Last May, the HMA hosted a lively panel which debated the future of PR in the digital age and how the PR industry is adapting to a new way of working in the current world of instant communication.
This June, we will be delving more specifically into the world of blogging and the dramatic influence that bloggers are having within the hotel and hospitality sector.
HMA Blog Latest
Why It Pays To Be Mobile
There is a direct connection between the imminent, soon to be implemented, new Google algorithm update and the importance of having a mobile-friendly website. Google has announced that from 21 April this year, it will penalise websites in mobile search which are not mobile friendly. The keywords here, forgive the pun, are “mobile” and “search”. […]
Where Are We Now?
“Where are we now”? – To steal the title from a David Bowie song. As the HMA is about to name its ninth Young Marketer of the Year we thought it timely to catch up with some of the previous winners and find out how their careers have benefitted from winning such a prestigious […]
T’is the Season for Networking & Learning
Tis the season of hospitality and travel industry exhibitions. This has become a traditional feature of October and early November in many hotel industry diaries -ahead of the season to be jolly in December. Are you going to be making the most of the networking and learning opportunities which these events offer this year? Exhibitions […]
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