Hotel Marketing Association
The Hotel Marketing Association is the official branch of the Chartered Institute of Marketing specifically for the hotel and hospitality industry. The HMA is supported by many of the hotel companies in the UK and its membership comprises sales, marketing and operations personnel from small and large hotels and hospitality companies alike.
Nearly 200 hospitality marketers from around the country gathered at the National Football Centre at Burton-Upon-Trent for the eighth National Hotel Marketing Conference.
A survey of PR practitioners has found that 98% believe that social media has enhanced PR operations and has changed the way that PRs engage with journalists and clients.
Eighty six per cent of the respondents said they used social media to engage with journalists and 72% said it had helped to forge closer relationships with them. Only 25%* agreed that the PR function was likely to ultimately be absorbed within the digital marketing function.
The results were announced at the Hotel Marketing Association’s Great PR Debate, sponsored by TravMedia UK held at the Holiday Inn Regents Park last night.
KEEP THE DATE - MONDAY 15TH DECEMBER 2014
The 2014 Christmas Awards Luncheon will once again be held in the splendour of the Lancaster Ballroom at The Savoy Hotel on Monday 15th December from midday. Come and enjoy a three course lunch with peers from the industry and celebrate excellence in hotel marketing.
Presentation of the winners of the 21st Hotel Marketing Awards and Young Marketer of the Year Award will take place at the luncheon.
HMA Blog Latest
Sound Bites From the National Hotel Marketing Conference #NHMC2014
It was great to meet so many hospitality marketers at the National Hotel Marketing Conference. Here are some sound bites from a great event. “You will never see a sign in the window of Cartier’s saying 60% off” – Peter Hancock Chief Executive of Pride of Britain Hotels talking about how many luxury hotels […]
Tom Chesshyre’s Top Ten Twitter Tips
A big thank you to Tom Chesshyre, The Times travel writer, who gave these great tips at our meeting the other evening about how PR practitioners can engage more effectively with journalists on Twitter If you receive a nice write-up in one of the weekend papers tweet the story on a Monday morning […]
Results of Great PR Debate Survey
Read the results of our Great PR Debate pre-event survey, announced last evening here and a big thank you to everyone who participated. Do you believe that social media has enhanced PR operations? Agree 98% Disagree 2% In your opinion do social media and traditional media: Conflict with each other? 0% […]