Hotel Marketing Association

Hotel Marketing Association

The HMA is supported by many of the hotel companies in the UK and its membership comprises sales, marketing and operations personnel from small and large hotels and hospitality companies alike.

HMA News

Latest News


The Hotel Marketing Association (HMA) has appointed Steve Lowy as its next Chairman. He succeeds Ed Purnell who will remain on the HMA committee following his three-year term as Chairman.


HMA Events

Next Event


The first-ever National Spa Marketing Conference takes place on Thursday 1st June at Rudding Park, Harrogate, the award-winning resort which is opening its new £9m spa this month.


HMA Blog

HMA Blog Latest

HMA Spotlight on… Suzanne Cannon

In the latest of our Spotlight series, we meet Suzanne Cannon who is Head of Marketing for Amaris Hospitality and Jurys Inn.  First off, Suzanne, tell us a bit about your history in hotels? I joined what was then Jurys Doyle Hotel Group in the Summer of 2001 as a Marketing Assistant for the 4 star […]

10 Ways To Track Your Hotel Competition

  Junvi Ola is a hospitality and meetings industry writer and speaker. She works with Cvent, this year’s Hotel Marketing Awards headline sponsor, to create content teaching hotels how to boost group business revenue. To maximise your hotel’s success, you need to know who you’re up against. More specifically, you should be regularly keeping tabs on: […]

8 Online hotel booking trends to watch in 2017 and why!

The following is a fantastic, in depth article brought to you by HMA and HOSPA Member Vineeth Purushothaman. Vineeth is one of the UK’s leading minds on distribution and channel marketing and Director of White Sky Hospitality.    Last year, I reflected on the counter-intuitive way of looking at growing clusters of businesses as a […]


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