Hotel Marketing Association
The Hotel Marketing Association is the official branch of the Chartered Institute of Marketing specifically for the hotel and hospitality industry. The HMA is supported by many of the hotel companies in the UK and its membership comprises sales, marketing and operations personnel from small and large hotels and hospitality companies alike.
A group of hotel marketers gathered at the Intercontinental Hotel in Westminster, London, recently to debate the merits of the hotel brochure, seemingly a dinosaur in this digital age. Yet the outcome of the meeting may come as a surprise. Here is a brief summary of the arguments for and against the motion in the HMA Annual Debate – Is the Hotel Brochure Dead?
Rob Walk of the Digital Innovation Group arguing for the motion said that websites had killed off brochures some time ago. In fact during the past 15 years the internet had completely changed the way that hotels marketed themselves. The birth of review sites and a greater awareness of what was available to the consumer he suggested, had put paid to the traditional role of printed material.
June 28th 2013 09:00 - 16:30
The date has been announced for the 2013 National Hotel Marketing Conference as Friday 28th June taking place at the new National Football Centre in the Heart of England.
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When Richard E. Grant announced on Twitter this week that he was off to Hong Kong and Tokyo to film a second series of Hotel Secrets it further highlighted the fascination that the television and film industry has with hotels. Whether it's a fly on the wall documentary about Claridge's or Alex Polizzi's Hotel Inspector, it would seem that hotels provide endless opportunities to production companies.