top of page

Join the Hotel Marketing Association

The Hotel Marketing Association (HMA) is the only dedicated body for hotel marketers in the UK. Providing support and inspiration for hotel marketers and the wider industry seeking guidance and insight for their business and career. We also celebrate the success of individuals and hotels who demonstrate outstanding marketing ability through the HMA awards every year.

HMA Awards 2023-164.jpg

Why join?

There are many good reasons to join – not least to network with like-minded professionals and share ideas, challenges, opportunities and successes.

We organise a calendar of events reflecting relevant issues and featuring senior representatives from the industry. You will automatically be added to our emailing database to receive details of our events plus updates on our awards, education and training and offers from our supporters. We work closely with other professional bodies in the industry and as a member you will be kept informed of their activities, if they are relevant, and often be offered preferential rates to attend these events as well.

There are different categories of membership available based on your employment status and business.


Most of our members are hospitality sector marketing, sales and revenue management professionals and a growing number work in operations, are general managers, independent hotel proprietors, food & beverage managers or spa and leisure club managers. Anyone who is interested in, or wants to learn more about marketing in the hospitality industry and how they can be involved in its development, is welcome to join.

Membership Types


Hotel Marketing Professional

As part of our commitment to hotel marketing professionals we are offering 12 months free membership to those currently employed in the hotel industry who are the primary marketing professional in the business. 

As a hotel marketing professional member you will receive full membership to the HMA and access to HOSPA. Plus, you will receive exclusive benefits and access to events only available to hotel marketing professionals.


Who can apply?

As a Hotel Marketing Professional you will be employed within a hotel and your primary role will be marketing. Ie marketing director, marketing manager, digital marketing executive etc.

Annual Membership Cost:


Hotel Professional

Hotel Professional membership of the HMA is open to those currently employed in a hotel position with some responsibility for marketing or an interest in joining the HMA to support the growth and development of their hotel.

As a Hotel Professional member you will receive full membership to the HMA and limited access to HOSPA.

Who can apply?

As a hotel professional you will be employed within a hotel with some marketing responsibility. Ie GM, HOD, sales manager etc

Annual Membership Cost:
£75 + VAT


Hospitality Marketing Professional

Those seeking membership of the HMA who are not currently employed in the hotel industry but working in the broader hospitality industry (eg. restaurant, pub, events/contract catering), can still apply for membership.

As a Hospitality marketing professional you will receive full membership of the HMA and limited access to HOSPA.

Who can apply?

As a hospitality professional you will be employed within a hospitality operation with some marketing responsibility. Ie GM, HOD, sales manager, MD etc

Annual Membership Cost:

£75 + VAT


Marketing Agency/Consultancy

The HMA recognises the importance of providing insight, networking opportunities and education to those focused on marketing in the hotel industry but who may be working as a consultancy or within an agency. We value the contribution and engagement from agencies and consultancies and have launched a new category of membership to enable everyone to be part of the HMA.

As a Marketing Agency/Consultancy member you will receive full membership of the HMA.


Who can apply?

As marketing agency or consultancy you will be employed within an agency specialising in hospitality marketing.

Annual Membership Cost:

£150 + VAT.



Those seeking membership to understand more about hotel marketing and to network with hotel marketers who are not employed in a hospitality operation can still join the HMA.


The HMA has a broad selection of excellent sponsorship and partnership opportunities so if your organisation would prefer to discuss marketing opportunities please email here.

You can join the HMA as a supplier providing access to insights, education and events.


Who can apply?

As a supplier to the hospitality industry you can join as an individual member or enquire about our company sponsor / partner scheme.


Annual Membership Cost:

Individuals £250 + VAT


​Student / Affiliate / seeking employment

Those currently studying marketing or hospitality management are welcome to join the HMA. We ask for nominal fee of £10 for each year of membership while you are in full time education.

Those currently unemployed with previous experience in hotel marketing and keen to return to a role in hotel or hospitality marketing are welcome to join the HMA under the above membership scheme.


You will have access to most of the full membership benefits and be able to access discounts and offers for education, events.

Who can apply?

As a student currently studying in HE or FE education you can apply for student membership. You’ll currently be studying either hospitality or marketing.

Membership Benefits

  • Exclusive invitations to selected hospitality industry and marketing networking events – complimentary to HMA members

  • Member rates to all HMA and HOSPA keynote events, including the National Hotel Marketing Conference (organised by The Tourism Business) and HOSPACE

  • Priority booking to HMA & HOSPA events (where maximum delegate numbers apply)

  • Receive The Overview, HOSPA’s monthly e-news, which delivers the latest news affecting those working commercially in the hospitality sector. With articles provided by leading industry experts, the magazine provides a wealth of information to benefit all members.

  • Access to educational resources and courses and reduced rates on marketing and leadership courses and webinars

bottom of page