Due to a set of unforseen circumstances, we have had to postpone the Content Marketing seminar originally planned for 6th July. We will publish details of a revised date as soon as it has been set.
HMA Chairman Ed Purnell brings news of some changes to the HMA Committee and the announcement of Steve Lowy as Vice Chairman with immediate effect.
As we rethink our activities and services for the future, we would love to hear from hotel marketing professionals and agency professionals alike on their views on both the Hotel Marketing Association (HMA) and marketing in general within this industry sector.
London, 9th March 2016 - The Hotel Marketing Association has signed a management agreement with HOSPA to provide hospitality marketing expertise to the HOSPA membership, via regular meetings and events to communicate industry trends, views and strategy.
Hotelympia takes place in London's Excel from 29th February until 3rd March. One of this year's imporant features for hotel and hospitality marketers is the HOSPACE Hub.
HMA Chairman Ed Purnell will be overseeing an enticing discussion by a panel of digital marketing experts on Monday 29th February at the HOSPACE Hub with a focus on customer lead generation and guest engagement.
After 11 years of exemplary service to HOSPA – the Hospitality Finance, Revenue Management and IT Professionals Association – Chief Executive Carl Weldon is leaving in March to join HOSPA’s strategic partner, US-based HFTP (Hospitality Financial and Technology Professionals), and take up the newly created position of HFTP Chief Operating Officer (COO) – Europe.
An enthusiastic panel, an engaged audience and a fantastic Martini bar made for a great Hotel Marketing Association event at the Melia White House in London.
Join us at this fascinating seminar in London where we will be debating the issues impacting the hospitality industry now and into the future.
We will share and explore the key principles of implementing effective marketing transformation.
Central London was the place to be seen as the Hotel Marketing Association brought together some of the most influential bloggers in the travel and tourism sector in a meeting at the Royal Garden Hotel.
We heard from two accommodation providers – Ernest Opoku of Generator Hostels and Gemma Bull of InterContinental Hotels Group - about how working with bloggers has become a fundamental part of their PR and marketing campaigns. Then there was a chance for the bloggers themselves to give us some interesting insights into their worlds.
We are pleased to announce the final line up for our forthcoming event, Clearing Up the Mystery of Blogging. Come and hear the experts discuss their experiences with blogging and bloggers alike, including case studies, pitfalls, building a blogging strategy and developing great content relationships.
A record number of over 200 hotel owners, General Managers, Sales & Marketing Managers and others involved in hotel marketing, attended the 2015 National Hotel Marketing Conference, which was held on Tuesday 14th April at the Hilton St George’s Park, the Football Association’s £100m centre of excellence near Burton-upon-Trent, Staffordshire.
The Hotel Marketing Association (HMA) has announced that it will be supporting Teenage Cancer Trust for two years, raising vital funds and holding events for young cancer patients. The HMA has already started fundraising for the charity by donating the proceeds from its recent annual HMA Awards winners lunch held at the Savoy Hotel in London, which raised over £1,000. Various other fundraising activities are planned throughout the period of the partnership.
Radisson Blu has swept the board at this year’s Hotel Marketing Association Annual Marketing Awards, taking top honours in four of the categories.
The Hotel Marketing Association is pleased to promote the forthcoming Annual Travel Marketing Question Time which features a strong line up of industry specialists debating the most prominent and topical challenges facing the marketing and sales of travel in 2015.
The Hotel Marketing Association is pleased to annouce the shortlisted entries for this year's HMA Awards, which will take place at The Savoy on Monday 15th December 2014.
The Hotel Marketing Association is pleased to be supporting the Teenage Cancer Trust at its annual Christmas lunch held at The Savoy on Monday 15 December. The Teenage Cancer Trust's vision is a future where young people’s lives don’t stop because they have cancer. To make sure they’re treated as young people first, cancer patients second and everything the Trust does aims to improve their quality of life and chances of survival.
2014 Hotel Marketing Award categories announced, with entry deadline of 19th November.
DATE - THURSDAY 9TH OCTOBER
After several years of gloomy news about the world economy, the outlook for the next few years is at last much brighter - and this improving economic outlook will definitely support further growth for travel and tourism.
Against this background, come and hear a panel of leading media heavyweights present their marketing platforms to an audience of experienced marketers.
Nearly 200 hospitality marketers from around the country gathered at the National Football Centre at Burton-Upon-Trent for the eighth National Hotel Marketing Conference.
A survey of PR practitioners has found that 98% believe that social media has enhanced PR operations and has changed the way that PRs engage with journalists and clients.
Eighty six per cent of the respondents said they used social media to engage with journalists and 72% said it had helped to forge closer relationships with them. Only 25%* agreed that the PR function was likely to ultimately be absorbed within the digital marketing function.
The results were announced at the Hotel Marketing Association’s Great PR Debate, sponsored by TravMedia UK held at the Holiday Inn Regents Park last night.
Travel journalists Frank Barrett, Tom Chesshyre and Adam Raphael are confirmed as headline panelists for the Hotel Marketing Association’s Great PR Debate on 21 May.
The Hotel Marketing Awards for 2013 winners are announced...
MARKETING CONFIDENCE MONITOR - WAVE SIX
This wave of the CIM/Bloomberg Marketing Confidence monitor explores marketers' perspectives on a number of critical skills and talent questions for the year ahead. Don't miss out to have your say and help shape the future of marketing by taking part now.
The Survey is open until 7th February.
ON-LINE AUCTION OPEN FOR BIDS ON 5 FABULOUS PRIZES until 9pm on the 20th December 2013. All proceeds go to The Springboard Charity.
DHRUV BAKER, FORMER WINNER OF MASTERCHEF TO SPEAK AT THE HMA AWARDS CHRISTMAS LUNCH ON MONDAY 16TH DECEMBER
The Hotel Marketing Association is pleased to be supporting the Springboard Charity at its annual Christmas lunch held at The Savoy on Monday 16 December. By supporting the industry's premier charity, the HMA will be helping the vital work that Springboard performs in terms of helping young people gain employment, develop their skills and fulfil their goals.
CELEBRATING THE 20TH YEAR OF THE AWARDS THAT RECOGNISE EXCELLENCE IN HOTEL MARKETING
USEFUL TIPS ON SUCCESSFUL FOOD & BEVERAGE MARKETING
Is there still a stigma about restaurants and food outlets in hotels? This was one of the questions under discussion at a recent lively HMA Panel discussion about food and beverage marketing held at the Intercontinental London Westminster Hotel.
Speakers (left to right front) – Simon Wright, RosieAkenhead, Giles Gibbon, back row Ed Purnell and Linda Moore, Chairman HMA
Tackle the Leisure Market - Tie it all together at BDRC Continental’s fifth annual Hotel Insight Forum
BDRC Continental’s fifth annual Hotel Insight Forum is bringing together a wide range of experts to discuss a broad mix of topics and help you to bring all the strands together when you define, align, design and refine your leisure marketing strategy.
6TH NOVEMBER 2013
HILTON LONDON EUSTON
Speaking at the HMA’s sell out ‘Digital Trends for 2014’ meeting on the 30th September were Jeremy Waite, an expert on digital marketing and Head of Social EMEA, Karen Fewell aka Digital Blonde, a Chartered Institute of Marketing lecturer and Gregory Roekens, Chief Technical Officer of AMV BBDO, a global marketing agency.
Tourism Society Workshop Tuesday 24 September
Join consultant Simon Thorp for an interactive evening aimed at helping company marketers maximise limited budgets, how to measure campaign activity, and also ways to avoid hidden costs.
A great line-up of speakers spearheaded the National Hotel Marketing Conference which took place at the new £100m National Football Centre at St George's Park, Burton on Trent. Topics covered included using social media for effective marketing campaigns, revenue management and hotel design. More details to follow on the HMA blog and Facebook pages.
Tuesday, 16 July 2013 from 18:30 to 20:30
The Wow Guest Group is pleased to present a unique opportunity for hoteliers to learn The Power of WOW & Social Media in this intimate seminar with two of the hotel industry’s most recognized authors.
Join us for a spot of networking at The Blue Boar, Intercontinental Westminster Hotel on Tuesday July 9 from 6pm onwards.
This years annual panel discussion from the HOSPA Revenue Management Community (HRMC) will be discussing 'Optimising your revenue strategy for mobile' from 6.00pm on Thursday 13th June 2013 at Le Méridien Piccadilly (21 Piccadilly, London, W1J 0BH).
A group of hotel marketers gathered at the Intercontinental Hotel in Westminster, London, recently to debate the merits of the hotel brochure, seemingly a dinosaur in this digital age. Yet the outcome of the meeting may come as a surprise. Here is a brief summary of the arguments for and against the motion in the HMA Annual Debate – Is the Hotel Brochure Dead?
Rob Walk of the Digital Innovation Group arguing for the motion said that websites had killed off brochures some time ago. In fact during the past 15 years the internet had completely changed the way that hotels marketed themselves. The birth of review sites and a greater awareness of what was available to the consumer he suggested, had put paid to the traditional role of printed material.
The Montcalm, London, Marble Arch
Take advantage of a special HMA discount at this popular event for the luxury, international boutique hotel sector
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