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CIMTIG NETWORKING SEMINAR 27th September | 26/08/10 Are your customers for life or just for lunch? Customers come into contact with numerous brands on one holiday so who owns the customer? Are your customers brand ambassadors or just passing through? How can you use your customer relationship to maximise revenue? How does the travel industry stack up against other industries? Is it data mining or just a minefield?  more
HOTELIERS SHOULD EMBRACE THE ‘CITIZEN JOURNALIST’ | 25/03/10 The gradual rise of social networking and customer review sites such as TripAdvisor, has led to the advent of the ‘citizen journalist’ where guest opinions are now in the public domain, a group of leading hoteliers were told at a meeting organised by the HMA on Tuesday 23 March. more
How to manage your online reputation. | 01/03/10 One of the hot topics in our industry is ‘online reputation management’. With the explosion of social networking sites such as Facebook, the ability of anyone to set up a blog, and the wide amount of publicity surrounding customer review sites such as TripAdvisor, we face a daily challenge in managing what is said about our business online. We have assembled a panel who will: •Share best practise on managing online reputation •Assess the impact on individual properties and brands of consumer feedback - good and bad •Assess whether there is any opportunity to influence review sites •Discuss blogging – and its implications for your business Tuesday 23rd March 2010 at the Rubens Hotel, London at 6.30pm. £15 for HMA members, £25 for non-members. more
HMA Chairman interviewed for launch of Hopitality Business T | 01/03/10 Visit www.hospitalitybusiness.tv for interviews with senior industry professionals such as Bob Cotton, Carl Weldon and Pamela Carvell. more
How to develop your digital marketing strategy | 01/02/10 Pamela Carvell, Chairman of the HMA will be presenting this seminar at 1.30pm on Tuesday 2nd March at the Hostec show at London's Excel. Understand the importance of integrating your digital activites with traditional marketing tools and of having a clearly defined strategy that enables you to identify the right media and style of execution appropriate to your target market. Register for a free ticket to the Hostec show at Excel from 1-4 March at www.hostec-europe.com more
Award Winners 2009 Announced | 16/12/09 Angela Kallinger of the Maybourne Hotel Group, was named the hotel industry’s ‘Young Marketer of the Year 2009’, at a ceremony which took place today December 14th 2009 at London’s Millennium Mayfair Hotel. ‘Best Digital Marketing Activity’ went to Intercontinental Hotel Group for Holiday Inn Green Room. And, The ‘Best Marketing Activity on a Small Budget’, award went to De Vere Hotels for their tissue box campaign. more
Fab Auction prizes - help us raise money for Shelter | 08/12/09 Thanks to the generosity of colleagues we have over 20 fab auction prizes to help us raise money for Shelter. They can be bid for on-line, in advance of the Christmas luncheon on Monday 14th December. Visit http://www.buyoncegivetwice.co.uk/event/hmachristmasluncheon more
London hotels record 2nd highest occupancy of 2009 in October | 01/12/09 With a year-on-year increase of 1.5 percentage points in October 2009, to 85.1%, the London hotel market recorded the second highest occupancy performance for the capital in 2009, according to the latest HotStats survey by industry experts TRI Hospitality Consulting. In addition to demand created by visitors to the capital attracted by the ongoing strength of the Euro against the Pound and the long-forgotten ‘Indian Summer’, room occupancy levels in London in October were boosted by a catalogue of major events including the 53rd Film Festival. The staggering London room occupancy, as well as a year-on-year decrease in average room rate of less than five per cent, helped to reduce the margin of decline in Revenue Per Available Room (RevPAR) to its lowest level since July 2008, at only 3.2%. more |
