Nearly 200 hospitality marketers from around the country gathered at the National Football Centre at Burton-Upon-Trent for the eighth National Hotel Marketing Conference.
A survey of PR practitioners has found that 98% believe that social media has enhanced PR operations and has changed the way that PRs engage with journalists and clients.
Eighty six per cent of the respondents said they used social media to engage with journalists and 72% said it had helped to forge closer relationships with them. Only 25%* agreed that the PR function was likely to ultimately be absorbed within the digital marketing function.
The results were announced at the Hotel Marketing Association’s Great PR Debate, sponsored by TravMedia UK held at the Holiday Inn Regents Park last night.
Travel journalists Frank Barrett, Tom Chesshyre and Adam Raphael are confirmed as headline panelists for the Hotel Marketing Association’s Great PR Debate on 21 May.
The Hotel Marketing Awards for 2013 winners are announced...
MARKETING CONFIDENCE MONITOR - WAVE SIX
This wave of the CIM/Bloomberg Marketing Confidence monitor explores marketers' perspectives on a number of critical skills and talent questions for the year ahead. Don't miss out to have your say and help shape the future of marketing by taking part now.
The Survey is open until 7th February.
ON-LINE AUCTION OPEN FOR BIDS ON 5 FABULOUS PRIZES until 9pm on the 20th December 2013. All proceeds go to The Springboard Charity.
DHRUV BAKER, FORMER WINNER OF MASTERCHEF TO SPEAK AT THE HMA AWARDS CHRISTMAS LUNCH ON MONDAY 16TH DECEMBER
The Hotel Marketing Association is pleased to be supporting the Springboard Charity at its annual Christmas lunch held at The Savoy on Monday 16 December. By supporting the industry's premier charity, the HMA will be helping the vital work that Springboard performs in terms of helping young people gain employment, develop their skills and fulfil their goals.
CELEBRATING THE 20TH YEAR OF THE AWARDS THAT RECOGNISE EXCELLENCE IN HOTEL MARKETING
USEFUL TIPS ON SUCCESSFUL FOOD & BEVERAGE MARKETING
Is there still a stigma about restaurants and food outlets in hotels? This was one of the questions under discussion at a recent lively HMA Panel discussion about food and beverage marketing held at the Intercontinental London Westminster Hotel.
Speakers (left to right front) – Simon Wright, RosieAkenhead, Giles Gibbon, back row Ed Purnell and Linda Moore, Chairman HMA
Tackle the Leisure Market - Tie it all together at BDRC Continental’s fifth annual Hotel Insight Forum
BDRC Continental’s fifth annual Hotel Insight Forum is bringing together a wide range of experts to discuss a broad mix of topics and help you to bring all the strands together when you define, align, design and refine your leisure marketing strategy.
6TH NOVEMBER 2013
HILTON LONDON EUSTON
Speaking at the HMA’s sell out ‘Digital Trends for 2014’ meeting on the 30th September were Jeremy Waite, an expert on digital marketing and Head of Social EMEA, Karen Fewell aka Digital Blonde, a Chartered Institute of Marketing lecturer and Gregory Roekens, Chief Technical Officer of AMV BBDO, a global marketing agency.
Tourism Society Workshop Tuesday 24 September
Join consultant Simon Thorp for an interactive evening aimed at helping company marketers maximise limited budgets, how to measure campaign activity, and also ways to avoid hidden costs.
A great line-up of speakers spearheaded the National Hotel Marketing Conference which took place at the new £100m National Football Centre at St George's Park, Burton on Trent. Topics covered included using social media for effective marketing campaigns, revenue management and hotel design. More details to follow on the HMA blog and Facebook pages.
Tuesday, 16 July 2013 from 18:30 to 20:30
The Wow Guest Group is pleased to present a unique opportunity for hoteliers to learn The Power of WOW & Social Media in this intimate seminar with two of the hotel industry’s most recognized authors.
Join us for a spot of networking at The Blue Boar, Intercontinental Westminster Hotel on Tuesday July 9 from 6pm onwards.
This years annual panel discussion from the HOSPA Revenue Management Community (HRMC) will be discussing 'Optimising your revenue strategy for mobile' from 6.00pm on Thursday 13th June 2013 at Le Méridien Piccadilly (21 Piccadilly, London, W1J 0BH).
A group of hotel marketers gathered at the Intercontinental Hotel in Westminster, London, recently to debate the merits of the hotel brochure, seemingly a dinosaur in this digital age. Yet the outcome of the meeting may come as a surprise. Here is a brief summary of the arguments for and against the motion in the HMA Annual Debate – Is the Hotel Brochure Dead?
Rob Walk of the Digital Innovation Group arguing for the motion said that websites had killed off brochures some time ago. In fact during the past 15 years the internet had completely changed the way that hotels marketed themselves. The birth of review sites and a greater awareness of what was available to the consumer he suggested, had put paid to the traditional role of printed material.
The Montcalm, London, Marble Arch
Take advantage of a special HMA discount at this popular event for the luxury, international boutique hotel sector