WATCH OUT THERE ARE GRUPPIES ABOUT!
We have all heard of Yuppies, but is the 'Gruppie' the new phenomena that is set to dominate the 'noughties', like the Yuppie did in the 80's?     more

DON'T CUT THE MARKETING BUDGET
The war on Iraq has had devastating consequences for the UK hotel industry. Business had never fully recovered from the events of September 11th and the slow-down in the UK economy. Never mind the economic slow-down in feeder markets such as the US and Germany.     more

CUSTOMER RELATIONSHIP MANAGEMENT
A few years ago CRM became one of the big marketing buzz words. It was identified as the key strategy to the future success of any business. Manage your customer relationships and you were guaranteed a prosperous future! Many people thought that this was simply stating the obvious and believed that of course they already managed their customer relationships, while others viewed it as yet another fad that would come and go, but make a few 'consultants' a lot of money in the meantime! In fact many large business have evolved on the back of CRM because of the need for software for the customer database, the need for a method of communicating with this database, increasingly electronically, and the need for sales force automation. All of the large software companies and large consultancies offer a range of CRM solutions.     more

YIELD MANAGEMENT
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