02 March
How to develop your digital marketing strategy
A presentation by Pamela Carvell, Chairman of the HMA, at the Hostec show(at Excel) at 1.30pm.
Register for the show on www.hostec-europe.com to get a free ticket.

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23 March
Managing your online reputation
One of the hot topics in our industry is ‘online reputation management’. With the explosion of social networking sites such as Facebook, the ability of anyone to set up a blog, and the wide amount of publicity surrounding customer review sites such as TripAdvisor, we face a daily challenge in managing what is said about our business online. We have assembled a panel who will:
•Share best practise on managing online reputation
•Assess the impact on individual properties and brands of consumer feedback - good and bad
•Assess whether there is any opportunity to influence review sites
•Discuss blogging – and its implications for your business
The Panel:
Moderator: Mike Jones - Managing Director, Delta Squared
• Sharon Hegazy - Senior Account Manager, TripAdvisor
• Lee Rainford - Laterooms.com
• Calum Russell - Commercial Director, easyHotel.com
• Nic Ray - Quirk Marketing Agency
Date: Tuesday 23rd March 2010
Venue: The Rubens Hotel, 39 Buckingham Palace Road, London SW1W 0PS (nearest tube Victoria)
Time: 6.30 for 7pm
Cost: £15 per person for HMA members and £25 for non-members (including tea and biscuits)

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12 April
Successful digital marketing - at the Northern Restaurant & Bar
'Successful digital marketing' presented by Pamela Carvell, Chairman of the Hotel Marketing Association, at the Northern Resturant & Bar Show at Manchester Central. There is much hype about digital marketing, but what exactly does it encompass? In this session find out how to develop a strategy whereby your digital marketing builds upon the base of your traditional marketing. And learn some of the top tips for success with emailings, SEO, your website, customer review sites, social networking sites and your on-line reputation.


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