http://www.hotelmarketingassociation.com/blog All aspects of marketing in the hotel industry Sun, 02 Oct 2011 12:14:57 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://www.hotelmarketingassociation.com/blog/2009/simplifying-target-markets/ http://www.hotelmarketingassociation.com/blog/2009/simplifying-target-markets/#comments Thu, 01 Oct 2009 09:29:44 +0000 Pam Carvell, Marketing Consultant http://hma.bbbtestsite.co.uk/?p=19 I saw George Davies interviewed about his new retail chain Give. He said that in his view there are just 2 types of customers – discerning ones and undiscerning ones. The latter just buy on price e.g. at Asda. His new chain is aimed at discerning lady shoppers who want great service and things that are unique. Perhaps we could categorise hotel customers in this way and avoid over-complicating things?

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