Hotel Marketing Association Blog » Marketing 4Ps http://www.hotelmarketingassociation.com/blog All aspects of marketing in the hotel industry Wed, 01 Sep 2010 10:54:20 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Does Marketing only control one of the 4 Ps? http://www.hotelmarketingassociation.com/blog/2009/does-marketing-only-control-one-of-the-4-ps/ http://www.hotelmarketingassociation.com/blog/2009/does-marketing-only-control-one-of-the-4-ps/#comments Mon, 05 Oct 2009 15:00:31 +0000 Pam Carvell, Marketing Consultant http://hma.bbbtestsite.co.uk/?p=21 Marketing has traditionally been defined as the 4 P’s i.e. product, price, place, promotion. With the growth of Revenue Management, much of the responsibility for price and place now sit in this function. Marketing has always had limited involvement with the product, often being ‘presented’ with the product by Operations.

That leaves Marketing only being responsible for Promotion. That’s how Marketing was back in the 1970’s, when it essentially meant advertising and brochures. The function evolved, with people even adding responsibility for 2 more P’s i.e. People and Profit.

Is this a good or bad thing?

Does it mean that Marketing can concentrate on what it does best and not be distracted by pricing, profit etc, or will it produce a fragmented approach to the marketplace, with confused customers?

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