Marketing has traditionally been defined as the 4 P’s i.e. product, price, place, promotion. With the growth of Revenue Management, much of the responsibility for price and place now sit in this function. Marketing has always had limited involvement with the product, often being ‘presented’ with the product by Operations.
That leaves Marketing only being responsible [...]
Articles including key element 'Marketing 4Ps'
Does Marketing only control one of the 4 Ps?
October 5, 2009 by Pam Carvell, Marketing Consultant | 2 Comments so far
Topics covered: Marketing Definitions
Key Elements: Marketing 4Ps, Marketing definition
