Hotel Marketing Association Blog » Location Marketing http://www.hotelmarketingassociation.com/blog All aspects of marketing in the hotel industry Sun, 02 Oct 2011 12:14:57 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Location, location, location…lies? http://www.hotelmarketingassociation.com/blog/2009/location-location-location-lies/ http://www.hotelmarketingassociation.com/blog/2009/location-location-location-lies/#comments Fri, 23 Oct 2009 16:12:33 +0000 Pam Carvell, Marketing Consultant http://www.hotelmarketingassociation.com/blog/?p=32 We all know the value of location in driving business, but how far should you go in exploiting your location? The airport north of Oxford, previously known as Kidlington, has rebranded itself as London Oxford Airport, despite being nearly 60 miles from the city centre. The Oxfod Civic Society have described this move as ‘misleading’, while the airport owners believe it is giving customers more choice. Many years ago I recall the then Holiday Inn at junction5 of the M4 being called the Holiday Inn London Slough Windsor – with Heathrow thrown in from time to time.

Is this clever marketing or downright misleading?

Any other crazy examples?

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