We all know the value of location in driving business, but how far should you go in exploiting your location? The airport north of Oxford, previously known as Kidlington, has rebranded itself as London Oxford Airport, despite being nearly 60 miles from the city centre. The Oxfod Civic Society have described this move as ‘misleading’, [...]
Articles including key element 'Location Marketing'
Location, location, location…lies?
October 23, 2009 by Pam Carvell, Marketing Consultant | No comments yet
Topics covered: Location Marketing
Key Elements: Location Marketing
