Hotel Marketing Association Blog » Emailings http://www.hotelmarketingassociation.com/blog All aspects of marketing in the hotel industry Sun, 02 Oct 2011 12:14:57 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 A really great emailing! http://www.hotelmarketingassociation.com/blog/2009/a-really-great-emailing/ http://www.hotelmarketingassociation.com/blog/2009/a-really-great-emailing/#comments Fri, 30 Oct 2009 16:40:25 +0000 Pam Carvell, Marketing Consultant http://www.hotelmarketingassociation.com/blog/?p=38 An email just arrived in my inbox at 15.50hrs today, Friday, from ASOS (on-line fashion retailer). The subject line read – Open me quick! I expire at 6pm. The email then told me that if I ordered items now I would get free next-day delivery (yes, delivered on Saturday – it said!) and free returns. How simple, yet brilliant. Most ASOS customers are much younger than me, and they’ve no doubt now ordered their new outfits for Saturday night out having fun, knowing they will be deliverd free tomorrow.

This is how emailing should be used.

Anyone know of any similarly great ones from hotels?

]]> http://www.hotelmarketingassociation.com/blog/2009/a-really-great-emailing/feed/ 0 Is Marketing accountability destroying creativity? http://www.hotelmarketingassociation.com/blog/2009/is-marketing-accountability-destroying-creativity/ http://www.hotelmarketingassociation.com/blog/2009/is-marketing-accountability-destroying-creativity/#comments Thu, 01 Oct 2009 09:22:48 +0000 Pam Carvell, Marketing Consultant http://hma.bbbtestsite.co.uk/?p=15 I have always been a fan of marketing being accountable. A payback analysis should be part of the development of any campaign. However, in these increasingly digital-days, we measure just the last ‘click’, ignoring all the marketing that may have gone before to build brand awareness, or the multitude of emailings that generated initial interest. In this economic climate, we are therefore seeing masses of very similar emailings from all the hotel chains and websites that say little about the brand, but simply prompt you to reserve a room. This makes me believe that this need for accountability is destroying creativity and innovation in marketing, at a time when what we really need is exciting new ideas.

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