Etap have launched a social media campaign to find Britian’s best musical snorer, creating a micro-site where people can upload clips of snorers! Wow, who came up with this? I know hotels need to embrace social media, but this smacks of PR for the sake of PR to me!

It has come to light that Range Rover gave a free vehicle to 40 celebrity ‘trendsetters’ to tweet about the vehicle. Now this blurs the boundaries between marketing and non-marketing and has the potential to mislead consumers, who assume that tweets reflect genuine individual views. Is this paid-for space? If so, it is covered by [...]

It is only 2 days until the winners of this year’s HMA Hotel Marketing Awards are announced. There is always at least one independent hotel winner each year, but it is a shame that more of the small privately-owned hotels don’t enter. I am on the mailing list for a family-owned hotel called the Bedruthan [...]

Am I alone in totally disagreeing with Google’s policy of allowing companies to bid on competitors brand names? As a professional marketer I have a problem with this. To me it’s almost marketing piracy. And as a consumer I am now getting increasingly annoyed that when I google something very specific , most of the [...]

I’ve only seen a photo of the new Virgin planes livery, but I have to say that it looks somewhat non-descript. It’s just a clean modern typeface: not very eye-catching and nothing to make it stand out. The brand is now positioning itself as the future of air travel, after spending a lot of money [...]

You learn something new every day. It took us Brits years to work out what a hash key is #. Now it’s being used in front of the word ‘fail’ on social media sites to register criticism of a brand or product. Evidently it started on Twitter as disgruntled Apple users took to sharing their [...]