Great quote from Emma Roffey of Cisco at the TFMA show, “Just because it’s social doesn’t mean it’s casual” – talking about social media.

Professor Malcolm MacDonald delivered a very thought-provoking lecture at last week’s TFMA show. He is deliberately controversial, but talks so much sense and takes marketing right back to basics

A very strong message to come out of the National Hotel Marketing Conference in February 2011 was the need to monitor and manage what is being said about you and your business on-line.
A hotel can not control what is said about it on-line, but if this is picked up immediately and then acted upon, a positive comment can become an amazing global word-of-mouth endorsement and a negative one can be dealt with by various means to prevent it damaging the business. The sooner hotels embrace the digital world in which we live and the impact of global word of mouth, the quicker they can ensure that in 10 years time potential guests are not reading a horror story about your hotel from 2011.

The TFM&A show takes place at Earls Court 1-2 March. I have attended for the past couple of years and the free seminars are a brilliant way of keeping up-to-date with the latest advances in marketing, with great presenters and up-to-date stats on what’s happening.
Visit www.t-f-m.co.uk for more info.

QHotels researched 3,000 of its guests and found that the 3 most important factors for business travellers when choosing a hotel were unlimited free wi-fi access, a king size bed and luxury bedding. I hope they didn’t spend too much money on this research, as firstly these shouldn’t be a surprise, but secondly I would [...]

I saw the new Andrex ad for the first time last night. I had read that new CGI puppies were being introduced, but nothing could have prepared me for how tacky they are. The Andrex puppy is one of the all-time-greatest-icons in British advertising, so why mess with it? It’s cuteness comes from it being real [...]