BA launched what they refer to on their website as their ‘ Enhanced seating policy’. This allows passengers to pay between £10 & £60 to choose their seat in advance. Only time will tell what percentage of people take them up on this, and if it will generate a much-needed increase in revenue. It made [...]

An email just arrived in my inbox at 15.50hrs today, Friday, from ASOS (on-line fashion retailer). The subject line read – Open me quick! I expire at 6pm. The email then told me that if I ordered items now I would get free next-day delivery (yes, delivered on Saturday – it said!) and free returns. [...]

Market research by BDRC (www.bdrc.co.uk) has now shown what we all believed – that business travellers are referrring to sites such as TripAdvisor before booking hotels. Their research showed that 28% referred to such sites and of those, 41% changed hotel choice after reading reviews. This is all great if you consistently get fab reviews, [...]

We all know the value of location in driving business, but how far should you go in exploiting your location? The airport north of Oxford, previously known as Kidlington, has rebranded itself as London Oxford Airport, despite being nearly 60 miles from the city centre. The Oxfod Civic Society have described this move as ‘misleading’, [...]

Marketing has traditionally been defined as the 4 P’s i.e. product, price, place, promotion. With the growth of Revenue Management, much of the responsibility for price and place now sit in this function. Marketing has always had limited involvement with the product, often being ‘presented’ with the product by Operations.
That leaves Marketing only being responsible [...]

I saw George Davies interviewed about his new retail chain Give. He said that in his view there are just 2 types of customers – discerning ones and undiscerning ones. The latter just buy on price e.g. at Asda. His new chain is aimed at discerning lady shoppers who want great service and things that [...]