I thought the number one rule of using celebrities to promote your brand is to ensure that there is synergy between the values of brand and celebrity alike, as well as similarities in the personality of both. So, Premier Inn and Lenny Henry I can just about convince myself is a good match, but Marco Pierre White and [...]

The Nationwide Building Society is supporting a campaign by homeless charity Shelter. The campaign encourages consumers to wear their favourite football strip to work during the World Cup.

Web-based footwear retailer Zappos may now be owned by Amazon, but it has an amzing reputation for its customer service and now turns over more than$1billion. It’s 10 core values start with ‘Create WOW through service’. But do you know what I really like? After new employees have completed their initial training they are offered $2,000 to resign.

Some new research from InSites Consulting has shown that social media now reaches 77% of the online population and sites such as Twitter and Facebook are used by 28.3 million people in the UK. I also heard recently that worldwide Facebook has 400m active users monthly, 100m of whom are accessing it via their mobiles. [...]

It may appear as if all companies have now jumped on the Twitter bandwagon, but a recent study by Virgin Media Business has shown that only 16 of the FTSE 100 companies use it to engage with customers. People are saying that 2010 will be the year Twitter really takes off, especially as they are about [...]

Yet another case of ‘Big Brother’ watching me or a truly wonderful marketing tool? This new feature, know as ‘remarketing’, detects when web users visit a brand’s website and then targets them with ads for that brand when they visit other websites within Google’s Content Network. For example, Center Parcs quotes a visitor to its [...]