This blog is a platform for those working in the hotel industry in the UK to exchange views on good and bad marketing practice, to discuss the merits of good campaigns and an opportunity to learn from each other’s experiences in the fields of marketing, sales & revenue management.

It is not a platform for students to seek help from others with research or their studies, nor is it a medium for suppliers to promote their products and services. Also, as the HMA is a UK organisation, its scope is limited to the UK. The moderator reserves the right to remove any topics or posts which are not deemed appropriate and to remove any users who are in breach of these guidelines.

This blog represents the views of Pamela Carvell as a professional marketer, with many years of the hotel industry and who is long-standing Chairman of the HMA. It does not however, represent the views of the Chartered Institute of Marketing, nor the Hotel Marketing Association, nor any of its sponsors, nor the rest of the committee and the companies they represent.