I read with interest in a recent issue of Marketing magazine that sales of Budweiser lager have fallen by 32% between 2004 and 2008, so that it is now the 8th best-selling lager in the UK rather than the 5th best-selling. It made me think back to Louis the frog (he was the meerkat of [...]

I try to stop myself, but can’t…. I keep singing ‘compare the meerkat.com’!!!!! Great ads create great catch phrases, that live on long after the ad campaigns are over. From the old days of ‘Don’t say brown, say Hovis’ to ‘Have a break, have a KitKat’ to the Budweiser ‘Waaasssup!’ But the comparethemarket.com ads have [...]

50Cent (aka Curtis Jackson) the rap artist is not just a very wealthy businessman now, worth around $250million, but he has shown how using all components of the marketing mix can turn an individual (never mind a hotel chain!) into a global brand. His website gets 30 million unique visitors per month! All too often [...]