I attended a very interesting Forum recently, organised by BDRC Continental. They had assembled a panel of Generation Y  hotel users, who were brave enough to be interviewed on stage. Gen Y being those born 1977-95 and thus rapidly becoming a more important consumer group than their Baby Boomer and Gen X predecessors. No statistical [...]

Professor Malcolm MacDonald delivered a very thought-provoking lecture at last week’s TFMA show. He is deliberately controversial, but talks so much sense and takes marketing right back to basics

I saw George Davies interviewed about his new retail chain Give. He said that in his view there are just 2 types of customers – discerning ones and undiscerning ones. The latter just buy on price e.g. at Asda. His new chain is aimed at discerning lady shoppers who want great service and things that [...]