I saw George Davies interviewed about his new retail chain Give. He said that in his view there are just 2 types of customers – discerning ones and undiscerning ones. The latter just buy on price e.g. at Asda. His new chain is aimed at discerning lady shoppers who want great service and things that [...]
Articles covering 'Target market'
Simplifying target markets
October 1, 2009 by Pam Carvell, Marketing Consultant | No comments yet

Topics covered: Target market
Key Elements: Target market



