BA launched what they refer to on their website as their ‘ Enhanced seating policy’. This allows passengers to pay between £10 & £60 to choose their seat in advance. Only time will tell what percentage of people take them up on this, and if it will generate a much-needed increase in revenue. It made [...]
Articles covering 'Pricing'
Can hotels start charging for guests wanting specific rooms, along the lines of BA’s new policy of charging £10-60 for advance seat bookings?
November 18, 2009 by Pam Carvell, Marketing Consultant | No comments yet
Topics covered: Hotel Promotions · Pricing
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