Photos have always been powerful marketing for hotels – but how can you ensure that only great photos get seen by people? The simple answer is you can’t! In the ‘good old days’ you chose what photos went into your brochure and promotional materials and journalists even requested photos from you to use in articles. However, with the explosion of social media anyone can publish photos and videos and anyone can access them. But there are some steps you can take to increase the chances of one of your photos being used.

I thought the number one rule of using celebrities to promote your brand is to ensure that there is synergy between the values of brand and celebrity alike, as well as similarities in the personality of both. So, Premier Inn and Lenny Henry I can just about convince myself is a good match, but Marco Pierre White and [...]

The Nationwide Building Society is supporting a campaign by homeless charity Shelter. The campaign encourages consumers to wear their favourite football strip to work during the World Cup.