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Articles covering 'Hotel Promotions'

If you’re doing great marketing people will complain about you!

July 4, 2011 by Pam Carvell, Marketing Consultant | No comments yet

I read a fascinating quote in last week’s EP Condense from the former head of HR at Tesco, in that in her first performance review with Sir  Terry Leahy, after what she considered a successful year, he criticised her saying  ’nobody complains about you’. The point he was making was that she should be taking risks. [...]

Topics covered: Hotel Promotions
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How can we reach the lonely?

May 15, 2011 by Pam Carvell, Marketing Consultant | No comments yet

I read a very sad fact in an article about Martha Lane-Fox in The Times. 3.5 million people in this country don’t see anyone in a week and 1.7 million don’t see anyone in a month. Part of her new brief is to make the internet available to everyone, so that such people would at [...]

Topics covered: Hotel Promotions
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Can hotels start charging for guests wanting specific rooms, along the lines of BA’s new policy of charging £10-60 for advance seat bookings?

November 18, 2009 by Pam Carvell, Marketing Consultant | No comments yet

BA launched what they refer to on their website as their ‘ Enhanced seating policy’. This allows passengers to pay between £10 & £60 to choose their seat in advance. Only time will tell what percentage of people take them up on this, and if it will generate a much-needed increase in revenue. It made [...]

Topics covered: Hotel Promotions · Pricing
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